콘텐츠 플랫폼의 수익모델 혁신 전략에 대한 고찰 = Reinventing the revenue model for the content platform

국문 초록 (Abstract)

본 연구는 개인 창작자와 사용자의 권한과 자유도가 강화된 콘텐츠 플랫폼에서 수익모델의 변화에 주목하였다. 이에 새로운 콘텐츠 플랫폼의 작동 원리와 개체간의 관계변화를 마누엘 카스텔의 네트워크 사회이론과 창조적 수용자에 의한 커뮤니케이션 이론을 적용하여 이해하고 분석하고자 하였다. 본 연구의 결과로, 새로운 커뮤니케이션 방식의 콘텐츠 플랫폼에서는 콘텐츠의 창작과 플랫폼 사업자의 수익 증진이 동시에 자연스럽게 이루어지기 때문에 인위적인 통제보다는 네트워크 안의 구성원들 사이에 자발적으로 일어나는 활발한 커뮤니케이션이 중요한 역할을 한다는 것을 알 수 있었다. 이는 콘텐츠 플랫폼 비즈니스의 주체는 어디까지나 사용자인 인간이며, 인간 본연의 특성인 자유로운 놀이 환경을 보장해 주는 것이 플랫폼 이용자들의 콘텐츠 창작과 건강한 소비 활동을 증진시킬 수 있음을 확인하였다.

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