정보탐색이 신제품개발 과정 및 성과에 미치는 영향 = The Effects of Information Search on New Product Development Process and Performance

국문 초록 (Abstract)

본 연구는 정보탐색이 신제품개발 과정과 성과에 미치는 영향을 검증하기 위해 5개 기업의 82개 신제품개발과제에 대한 실증조사를 진행하였다. 정보탐색은 일반정보, 내부정보와 외부정보에 대한 탐색으로 구분하였고, 신제품개발과제의 성과는 기술성과와 시장성과로 구분하였다. 본 연구의 실증결과는 다음과 같다. 내부정보 탐색은 신제품개발과제의 기술지식을 증가시키고, 외부정보 탐색은 신제품개발과제의 시장지식을 증가시켰다. 신제품개발과제의 기술지식과 시장지식은 각각 기술성과를 향상시키고, 시장지식만이 시장성과를 향상시켰다. 전체적으로 신제품개발과제의 기술지식은 내부정보 탐색과 기술성과간의 관계를 완전 매개하였다. 신제품개발과제의 시장지식은 외부정보 탐색과 기술성과간의 관계를 완전 매개하고, 외부정보 탐색과 시장성과간의 관계를 완전 매개하였다. 기술지식 혹은 시장지식은 여기 언급된 조합 이외에 정보 탐색과 신제품개발 성과간의 어떤 관계도 매개하지 않았다. 연구결과에 대한 시사점과 향후 연구방향에 대해 논의하였다.

다국어 초록 (Multilingual Abstract)

This study empirically investigates the effects of information search on new product development (NPD) process and performance with a sample of 82 NPD projects in 5 firms. The information search is consisted of general sources, internal sources, and external sources. The performance is consisted of technological and market performance. Findings show that information search from internal sources increases the technological knowledge of the NPD team, and information search from external sources increases the market knowledge of the NPD team. The technological and market knowledge of the NPD team increases its technical performance respectively. Only the market knowledge of the NPD team increases its market performance. Overall, the technological knowledge of the NPD team fully mediates the relationship between the information search from internal sources and its technical performance. The market knowledge of the NPD team fully mediates the relationship between the information search from external sources and its technical performance, and the relationship between the information search from external sources and its market performance. There is no other significant mediation relationships between the information searches and the performances. Implications of the research findings are discussed, and recommendation for future research are provided.

참고문헌 (Reference)

1 고유미, "팀 네트워크 특성과 경계관리 활동이 지식경영 성과에 미치는 영향: 팀 신뢰의 매개역할" 한국지식경영학회 14 (14): 101-120, 2013

2 이모성, "정보원천의 중요도가 혁신성과에 미치는 영향 : 기업규모별 비교를 중심으로" 한국경영과학회 34 (34): 123-138, 2017

3 최원일, "신제품개발전략, 과정 및 구조와 성과의 관계" 6 (6): 128-162, 1998

4 김종주, "신제품 개발 과정에서 연구 개발과 생산 간의 조정 및 협력과 두 부서의 환경간 유사성에 관한 연구" 한국경영학회 36 (36): 297-324, 2007

5 설현도, "신제품 개발 과정에서 기술추격과 선도개발 단계으 지식창출 패턴" 한국지식경영학회 5 (5): 25-51, 2004

6 우정, "소비자 가치 지식을 활용한 웰빙 신제품 개발에 관한 탐색적 연구" 한국지식경영학회 9 (9): 107-123, 2008

7 Tushman, M. L, "Work characteristics and subunit communication structure : A contingency analysis" 24 : 82-118, 1979

8 Song, X. M, "What separates Japanese new product winners from losers" 13 : 422-439, 1996

9 Rothwell, R, "Towards the fifth‐generation innovation process" 11 (11): 7-31, 1994

10 Emmanuelides, P. A, "Toward an integrative framework of performance in product development projects" 10 : 363-392, 1993

11 Green, S. G, "Top management support of R&D projects : A strategic leadership perspective" 42 (42): 223-232, 1995

12 Imai, K, "The uneasy alliance: Managing the productivity-technology dilemma" Harvard Business School Press 337-375, 1985

13 Von Hippel, E, "The sources of innovation" Oxford University 1988

14 Katz, R, "The social psychology of organizations" Wiley 1978

15 Utterback, J. M, "The process of innovation in five industries in Europe and Japan" 23 (23): 3-9, 1976

16 Clark, K. B, "The power of product integrity" 68 (68): 107-118, 1990

17 Shu, S. T, "The effects of external linkages on new product innovativeness : An examination of moderating and mediating influences" 13 (13): 199-218, 2005

18 Ebadi, Y. M, "The effects of communication on technological innovation" 30 (30): 572-585, 1984

19 Song, X. M, "The effect of perceived technological uncertainty on Japanese new product development" 44 (44): 61-80, 2001

20 Von Hippel, E, "The dominant role of users in the scientific instrument innovation process" 5 : 212-239, 1976

21 Tushman, M. L, "Technical communication in R&D laboratories : The impact of project work characteristics" 20 : 624-645, 1977

22 Myers, S, "Successful industrial innovations. National Science Foundation" 1-17, 1969

23 Cooper, R. G, "Stage-gate systems : A new tool for managing new products" 33 (33): 44-54, 1990

24 Zahay, D, "Sources, uses, and forms of data in the new product development process" 33 (33): 657-666, 2004

25 Amara, N, "Sources of information as determinants of novelty of innovation in manufacturing firms: Evidence from the 1999 statistics Canada innovation survey" 25 (25): 245-259, 2005

26 Scott, S. G, "Social identification effects in product and process development teams" 14 (14): 97-127, 1997

27 Amable, B, "Science in tomorrow's Europe" Economica International 33-49, 1997

28 Pinto, M. B, "Project team communication and cross‐functional cooperation in new program development" 7 (7): 200-212, 1990

29 Teece, D. J, "Profiting from technological innovation : Implications for integration, collaboration, licensing and public policy" 15 (15): 285-305, 1986

30 Clark, K. B, "Product development performance" Harvard Business School Press 1991

31 Brown, S. L, "Product development : Past research, present findings, and future directions" 20 (20): 343-378, 1995

32 Griffin, A, "PDMA research on new product development practices : Updating trends and benchmarking best practices" 4 (4): 429-458, 1997

33 Olson, E. M, "Organizing for effective NPD : The moderating role of product innovativeness" 59 : 48-62, 1995

34 Daft, R. L, "Organizational information requirements, media richness and structural design" 32 (32): 554-571, 1986

35 Cooper, R. G, "New products: What separates winners and losers" 4 : 169-184, 1987

36 Van de Ven, A. H, "Measuring and assessing organizations" John Wiley & Sons, Inc 1980

37 Allen, T. J, "Managing the flow of technology:Technology transfer and the dissemination of technological information within the R&D organization" M. I. T. Press 1984

38 Bacon, G, "Managing product definition in high-technology industries : A pilot study" 36 (36): 32-56, 1994

39 Souder, W. E, "Managing new product innovations" Lexington 1987

40 Lynn, G. S, "Knowledge management in new product teams : Practices and outcomes" 47 (47): 221-231, 2000

41 Bommer, M, "Innovation sources of large and small technology-based firms" 51 (51): 13-18, 2004

42 Leiponen, A, "Innovation objectives, knowledge sources, and the benefits of breadth" 31 (31): 224-236, 2010

43 Cohen, W. M, "Innovation and learning : The two faces of R&D" 99 (99): 569-596, 1989

44 Powell, T. C, "Information technology as competitive advantage : The role of human, business, and technology resources" 18 (18): 375-405, 1997

45 Mata, F. J, "Information technology and sustained competitive advantage : A resource-based analysis" 19 (19): 487-505, 1995

46 Leifer, R, "Implementing radical innovation in mature firms : The role of hubs" 15 (15): 102-113, 2001

47 Gladstein, D. L, "Groups in context : A model of task group effectiveness" 29 : 499-517, 1984

48 Barney, J, "Firm resources and sustained competitive advantage" 17 (17): 99-120, 1991

49 Rubenstein, A. H, "Factors influencing innovation success at the project level" 19 (19): 15-20, 1976

50 Adams, M. E, "Enhancing new product development performance : An organizational learning perspective" 15 : 403-422, 1998

51 Howell, J. M, "Effects of champion behavior, team potency, and external communication activities on predicting team performance" 31 (31): 180-211, 2006

52 Veryzer Jr, R. W, "Discontinuous innovation and the new product development process" 15 : 304-321, 1998

53 Lee, M, "Determinants of technical success in product development when innovative radicalness is considered" 11 : 62-68, 1994

54 Montoya-Weiss, M. M, "Determinants of new product performance : A review and meta-analysis" 11 : 397-417, 1994

55 Markham, S. K, "Corporate championing and antagonism as forms of political behavior : An R&D perspective" 11 (11): 429-447, 2000

56 Markham, S. K, "Champions and antagonists: Relationships with R&D project characteristics and management" 8 (8): 217-242, 1991

57 심덕섭, "Champion behaviour and product innovation performance in Korea" 기술경영경제학회 26 (26): 172-201, 2018

58 Astley, W. G, "Central perspectives and debates in organization theory" 28 (28): 245-273, 1983

59 Ancona, D. G, "Bridging the boundary : External activity and performance in organizational teams" 37 : 634-665, 1992

60 Ancona, D. G, "Beyond boundary spanning : Managing external dependence in product development teams" 1 : 119-135, 1990

61 Katz, R, "An investigation into the managerial roles and career paths of gatekeepers and project supervisors in a major R&D facility" 23 : 139-162, 1981

62 Griffin, A, "An interim report on measuring product development cycle time" 19 : 291-308, 1993

63 Calantone, R. J, "An integrative model of the new product development process : An empirical validation" 5 : 201-215, 1988

64 Avlonitis, G. J, "An empirically-based typology of product innovativeness for new financial services : Success and failure scenarios" 18 : 324-342, 2001

65 Ancona, D. G, "Advances in industrial and labor relations" JAI Press 199-221, 1987

66 Venkataraman, S, "Advances in entrepreneurship, firm emergence, and growth (Vol. 3)" JAI Press 119-138, 1997

67 Cohen, W. M, "Absorptive capacity : A new perspective on learning and innovation" 35 (35): 128-152, 1990

68 Maidique, M. A, "A study of success and failure in product innovation : The case of the US electronics industry" 31 (31): 192-203, 1984

69 Burgleman, R. A, "A process model of internal corporate venturing in the diversified major firm" 28 : 223-244, 1983

70 Zirger, B. J, "A model of new product development : An empirical test" 36 (36): 867-883, 1990

71 Gupta, A. K, "A model for studying R&D-Marketing interface in the product innovation process" 50 : 7-17, 1986

72 Song, X. M, "A cross-national comparative study of new product development processes : Japan and the United States" 61 : 1-18, 1997