스포츠 사회학 : TV 스포츠 프로그램 제작자와 수용자의 만족도 연구 = A Study on the Satisfaction of TV Sports Program's Producer and Audience

다국어 초록 (Multilingual Abstract)

The purpose of this study was to examine the satisfaction of TV sports program’s producer and audience. That is, this study was to investigate and analyze the satisfaction of TV sports program’s producer and audience by comparing the amount of broadcasting, the schedule of broadcasting, variety of sports events, speciality of casters and commentators, and interest. For the convenient, the TV sports program was divided into two areas: relay broadcasting and news.The subjects of the study were 86 TV sports program’s producers who were working at Seoul area and 166 audience who were over 10 year old aged, living in Seoul area.Statistics employed for data analysis were one way ANOVA.Based on the produres and results, the following conclusions were warranted:First, the satisfaction of TV sports program’s producer and audience on sports relay broadcasting show statistically significant difference. That is, the audience had a higher satisfaction than producer on sports relay broadcasting.Second, the satisfaction of TV sports programs producer and audience on sports news was also very significant difference. That is, the audience had a higher satisfaction than producer on sports news.