Increasing participation and maximising the impact of sporting success are often adduced as ancillary elements of the coach’s role. This paper reviews critically the assumptions underpinning the putative impact of sporting success, hosting major eve...
Increasing participation and maximising the impact of sporting success are often adduced as ancillary elements of the coach’s role. This paper reviews critically the assumptions underpinning the putative impact of sporting success, hosting major events, and sporting role models on sports participation. Role modelling can be conceptualised on a continuum from observation and minimal interaction to longer-term and more interactive mentoring relationships. Changed behaviour is more likely when the role model stimulates the observer’s attention, lasting images are created, and opportunities for reinforcement are available. Increases in participation as a direct result of sporting success and sporting role models are a secondary effect, but a more integrated and better-planned sports development strategy can enhance the likelihood of an impact. There is no robust evidence for the positive impact of sporting success or role models on sustained participation. Further attention to the coach and athlete’s role model would enhance the development of coaching as a profession.