The Effects of Service Quality on Service Orientation and Perception of Professionalism in the Private Sport Center

다국어 초록 (Multilingual Abstract)

The purpose of this study is to suggest a basic data to devise a strategic plan for providing an efficient service by analyzing the influence of service quality of the sports centers to service orientation and professionalism. The conclusion is as follows. First, service leadership, service encounter, and human resource management factors ar influenced by the facility of the service quality, instructors, and operation management factors. Second, facility of the service quality, leader, operation management factor have an effect on the instructional method of professional perception, human relationships, and business management factor. Third, service leadership, service encounter, and human resource management factor affect instructional method of professional perception, human relationships, and business management factor. It is recognized that service quality which has an effect on the positive response from the members of the sports center towards the facility along with the repurchase intention and continuous participation influences service orientation and perception of professionalism. According to the result of this study, the instructors of the sports center having a direct mutual relationship with the members should provide a quality service as well as have a thoughtful consideration towards the members for sociable relationship.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅰ. Introduction
• Ⅱ. Research Method
• Ⅲ. Research Results
• Ⅳ. Discussion
• Ⅴ. Conclusion and Recommendation
• References

참고문헌 (Reference)

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