Social Network Service활성화를 위한 새로운 비즈니스 모델 제안 = New business model for social network service

다국어 초록 (Multilingual Abstract)

Social Network Service (SNS) is killer application of Web 2.0. However, speed of growth is slowing down due to the geographical restrictions and restriction of participants’role. SNS sites made great exertions such that market expansion through globalization, mobile service, and new business model to cope with the environment changes. In the paper, we propose a new business model to promote the participation of SNS users, named reward-based business model for SNS site. In the our business model, trade products are idle digital items that are defined as items are not good usage but only reserved by user. We perform numerical analysis to evaluate the effectiveness of our business model.

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