외모관심도에 따른 네일 서비스의 긍정적 심리향상 효과와 만족도의 차이

다국어 초록 (Multilingual Abstract)

The purpose of this study is to analyze the associations among women’s interest in appearance, focusing on the psychological effects of and their satisfaction with nail service. The results are as follows. The factor analysis obtained three factors for interest in appearance: emphasis on appearance, efforts to improve appearance, and confidence in appearance. On the basis of the factors for interest in appearance, the subjects were divided into four groups: those interested in their appearance, those confident in their appearance, those trying to improve their appearance (body type), and those uninterested in their appearance. As for the differences in the psychological effects of nail service, “feel better” scored highest on average, with significant differences in “feel better,” “feel refreshed,” “relieved of stress” “getting treated well” and “feel less anxious.” The factor analysis for satisfaction with nail service obtained two factors: technical and personal satisfaction and environmental satisfaction. Among the factors for interest in appearance, only emphasis on appearance affected the effectiveness in improving positive psychology, whereas emphasis on appearance and efforts to improve appearance affected satisfaction with nail service. The effectiveness in improving positive psychology differed significantly by the grouping of interest in appearance. The groups interested and confident in their appearance had greater effectiveness in improving positive psychology than the other groups. As for the differences in satisfaction by the grouping of interest in appearance, only technical and personal satisfaction differed significantly. The groups interested and confident in appearance and trying to improve appearance showed higher levels of technical and personal satisfaction than the group uninterested in appearance. The technical and personal factors for nail service were more likely to affect satisfaction than the environmental factor.

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