1 Arrow, Kenneth J., "Uncertainty and the Welfare Economics of Medical Care" 53 : 941-973, 1963
2 Schade, C., "Thresholds of Concern in Low-Probability Insurance Decisions"
3 von Neumann, J., "Theory of Games and Economic Behavior’" Princeton University Press 1947
4 Pashigian, B. P., "The selection of an optimal deductible for a given insurance policy" 39 : 35-44, 1966
5 Braun, M., "The impact of regret on the demand for insurance" 71 : 737-767, 2004
6 Yaari, Menahem E., "The dual theory of choice under risk" 19 : 95-115, 1987
7 Hsee, C., "The affection effect in insurance decisions" 20 : 141-159, 2000
8 Markowitz, Harry, "The Utility of Wealth" 60 : 151-158, 1952
9 Friedman, Milton, "The Utility Analysis of Choices Involving Risk" 56 : 279-304, 1948
10 Tversky, A., "The Framing of Decisions and the Psychology of Choice" 211 : 453-458, 1981
1 Arrow, Kenneth J., "Uncertainty and the Welfare Economics of Medical Care" 53 : 941-973, 1963
2 Schade, C., "Thresholds of Concern in Low-Probability Insurance Decisions"
3 von Neumann, J., "Theory of Games and Economic Behavior’" Princeton University Press 1947
4 Pashigian, B. P., "The selection of an optimal deductible for a given insurance policy" 39 : 35-44, 1966
5 Braun, M., "The impact of regret on the demand for insurance" 71 : 737-767, 2004
6 Yaari, Menahem E., "The dual theory of choice under risk" 19 : 95-115, 1987
7 Hsee, C., "The affection effect in insurance decisions" 20 : 141-159, 2000
8 Markowitz, Harry, "The Utility of Wealth" 60 : 151-158, 1952
9 Friedman, Milton, "The Utility Analysis of Choices Involving Risk" 56 : 279-304, 1948
10 Tversky, A., "The Framing of Decisions and the Psychology of Choice" 211 : 453-458, 1981
11 Borch, K. H., "The Economics of Uncertainty" Princeton University Press 1968
12 Tversky, Amos, "The Causes of Preference Reversals" 80 : 204-217, 1990
13 Samuelson, W., "Status quo bias in decision making" 1 : 7-9, 1988
14 Loewenstein, G., "Risk as feelings" 127 : 267-286, 2001
15 Rabin, Matthew, "Risk Aversion and Expected-Utility Theory : A Calibration Theorem" 68 : 1281-1292, 2000
16 Loomes, G., "Regret theory: An alternative approach to rational choice under uncertainty" 92 : 805-824, 1982
17 Bell, D., "Regret in decision making under uncertainty" 30 : 961-981, 1982
18 Simon, H. A., "Rationality in psychology and economics" 1987
19 Kahneman, D., "Prospect theory : An analysis of decisions under risk" 47 : 263-291, 1979
20 Levy, Haim, "Prospect Theory and the CAPM, A contradiction or coexistence" Institute for Empirical Research in Economics, University of Zurich 2003
21 Slovic, Paul, "Preference for Insuring Against Probably Small Losses: Insurance Implications" 44 : 237-258, 1977
22 Kunreuther, H., "Neglecting disaster: Why don’t people insure against large losses?" 28 : 5-11, 2004
23 Connor, Robert A., "More Than Risk Reduction : The Investment Appeal of Insurance" 17 : 39-54, 1996
24 Thaler, R., "Mental accounting and consumer choice" 4 : 199-214, 1985
25 Ehrlich, Isaac, "Market Insurance, Self-Insurance and Self-Protection" 80 : 623-648, 1972
26 Kunreuther, H., "Insurance Decision-Making and Market Behavior" 1 (1): 2005
27 Dreze, Jacques H., "Inferring Risk Tolerance from Deductibles in Insurance Contracts" 20 : 48-52, 1981
28 Thaler, Richard H., "Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice" 36 : 643-660, 1990
29 Johnson, E., "Framing, probability distortions, and insurance decisions" 7 : 35-, 1993
30 Cutler, D., "Extending the theory to meet the practice of insurance, In Brookings-Wharton Papers on Financial Services" The Brookings Institute 2004
31 Shanteau, J., "Decision making under risk: Applications to insurance purchasing, In Advances in consumer research" Association for Consumer Research 1992
32 Machina, Mark J., "Choice Under Uncertainty : Problems Solved and Unsolved" 1 : 121-154, 1987
33 Mossin, Jan, "Aspects of Rational Insurance Purchasing" 76 : 553-568, 1968
34 Rabin, Matthew, "Anomalies : Risk Aversion" 15 : 219-232, 2001
35 Wakker, Peter P., "An Axiomatization of Cumulative Prospect Theory" 7 : 147-176, 1993
36 Tversky, A., "Advances in Prospect Theory: Cumulative Representation of Uncertainty" 5 : 297-323, 1992
37 Bantwal, V., "A cat bond premium puzzle?" 1 : 76-, 2000
38 Gul, Faruk, "A Theory of Disappointment Aversion" 59 : 667-686, 1991
39 Quiggin, John, "A Theory of Anticipated Utility" 3 : 323-343, 1982