제휴 포트폴리오가 기업성과에 미치는 영향에 대한 연구: 자원과 교섭력의 상호작용 관점에서 = Alliance Portfolios and Firm Performance: Focusing on the Interaction between Resources and Bargaining Power

다국어 초록 (Multilingual Abstract)

This research investigates resources and bargaining power in alliance portfolios as the main influencing factors for firm performance, and analyzes their respective and joint impact. Previous research has separated the value creation effects of the resources and the value appropriation effects of bargaining power. This research, however, argues that in order to fully understand the effects on firm performance from the viewpoint of mutual advantages, both factors should be considered simultaneously. Analyzing the effects of either the resources or bargaining power separately and using a dataset containing the alliance deals of 196 global software companies, no or only partial influence on the firms` performance was found. The analysis performed on both factors together, however, clearly showed their positive effect on the firms` performance. These findings lead to the implication that in managing its alliance portfolio, a firm should at the same time consider the diverse resources of its partners as well as its own bargaining power.