전략적 파트너쉽에 영향을 미치는 요인 = 인터넷쇼핑몰과 제 3자 물류업체와의 관계를 중심으로

국문 초록 (Abstract)

본 연구에서는 제휴의 전략적 특성, 투입자원의 특성, 의사소통 활동, 파트너의 태도 등에 관한 요인이 제 3자 물류와의 전략적 파트너쉽에 어떠한 영향을 미치는가를 규명하고자 국내 인터넷쇼핑몰 중 제 3자 물류를 이용하고 있는 기업을 대상으로 실증분석을 실시하였다. 연구결과, 국내 인터넷쇼핑몰업체와 제 3자 물류업체간의 전략적 파트너쉽에 영항을 미치는 변수로는 전략적 중요성, 자원의 보완성, 의사소통의 질, 정보공유정도, 신뢰, 몰입, 기회주의 등으로 확인되었다.

다국어 초록 (Multilingual Abstract)

This study examines the effects of the strategic alliance, input resources, communication activities, and attitudes of partners on the strategic partnership between the internet shopping mall and the third party logistics. The results indicate that strategic importance, complementation of resources, Quality of communication, information sharing, trust, commitment, and opportunity are the variables affecting the strategic partnership between the internet shopping mall and the third party logistics. Since most of the domestic Internet shopping malls strategically employ the third party logistics, these results provides the important the implications as following: first, this study attempts to find out factors influencing strategic partnership which plays an important role of fundamental prerequisite determining the performance of strategic alliances; second, the result that the strategic partnership can be built up based on the long term thrust and on the commitment implies that the operation and management are important during operation of strategic alliance; third, this study provides the model of determinants of strategic partnership with the logistics services which is one of the important factors in the Internet shopping mall and attracts consumers to buy.