어린이용 요리 밀키트의 일반적 및 교육적 선택 속성에 대한 = Importance-satisfaction analysis for general and educational selection attributes of children’s cooking meal kits

다국어 초록 (Multilingual Abstract)

Purpose: This study evaluated the importance and satisfaction of the general selection attributes of children’s cooking meal kits, as well as their educational value. Methods: The sample consisted of customers who had used children’s cooking meal kits within the past year.
Two hundred and seventy-eight valid questionnaire responses were analyzed, and a paired t-test was conducted to compare the importance and satisfaction of the selection attributes. Results: As a result, the respondents considered product quality to be the most important factor in the general selection attributes of children’s cooking meal kits. They emphasized the importance of the educational value selection attributes for improving imagination or creativity among the creativity development domains in terms of educational value. After purchase, the respondents were most satisfied with the convenience of the meal kits as a general selection attribute, and creativity was the highest-rated factor for educational value. Conclusion: These findings suggest that, unlike adult meal kits where general selection attributes are essential, various educational values should be incorporated as key selection attributes in the design of children’s meal kits. This paper provides essential data for researchers working on children’s cooking meal kits, offers product development insights for food service management, and lays a foundation for marketing strategies.