1 농림부, "시도별 등록 브랜드 현황." 농림부 2004a
2 유영철, "돈육 브랜드가 소비자 구매행동에 미치는 영향에 관한 연구." 1998
3 Grunert K. G, "What’s in a steak A cross-cultural study on the quality perception of beef." 8 : 157-174, 1997
4 Cho, S. H.,, "Visual evaluation factors of pork loin and Korean consumer's preference choice." 46 : 415-426, 2004
5 Han S. I, "The promotion of consumption on fresh-meat brand." 29 : 298-315, 2002
6 SAS, "SAS/STAT Software for PC. Release 611" SAS Institute Inc. 1999
7 Choi S. C, "Quantification analysis on the buying behavior of functional fresh meat." 29 : 659-674, 2002
8 Verbek, "Profile and effects of consumer involvement in fresh meat." 67 : 159-168, 2004
9 Rhee S. Y, "PR strategies to promote brand-name meat consumption." 28 : 35-61, 2001
10 Turrell G, "Measuring socio-economic position in dietary research is choice of socio-economic indicator important?" 6 : 191-200, 2003
1 농림부, "시도별 등록 브랜드 현황." 농림부 2004a
2 유영철, "돈육 브랜드가 소비자 구매행동에 미치는 영향에 관한 연구." 1998
3 Grunert K. G, "What’s in a steak A cross-cultural study on the quality perception of beef." 8 : 157-174, 1997
4 Cho, S. H.,, "Visual evaluation factors of pork loin and Korean consumer's preference choice." 46 : 415-426, 2004
5 Han S. I, "The promotion of consumption on fresh-meat brand." 29 : 298-315, 2002
6 SAS, "SAS/STAT Software for PC. Release 611" SAS Institute Inc. 1999
7 Choi S. C, "Quantification analysis on the buying behavior of functional fresh meat." 29 : 659-674, 2002
8 Verbek, "Profile and effects of consumer involvement in fresh meat." 67 : 159-168, 2004
9 Rhee S. Y, "PR strategies to promote brand-name meat consumption." 28 : 35-61, 2001
10 Turrell G, "Measuring socio-economic position in dietary research is choice of socio-economic indicator important?" 6 : 191-200, 2003
11 Verbeke W, "Fresh meat almost ideal demand system incorporating negative TV press and advertising impact." 25 : 359-374, 2001
12 Bryhni, E. A.,, "Consumer perceptions of pork in Denmark" 13 : 257-266, 2002