1 박승현, "한국영화의 흥행성과 결정 요인에 관한 연구 : 2009~2010년 개봉작품을 중심으로 *" 한국지역언론학회 11 (11): 231-258, 2011
2 유현석, "한국영화의 흥행 요인에 관한 연구제작 관련 변수를 중심으로" 한국언론학회 46 (46): 6-213, 2002
3 김휴종, "한국영화스타의 스타파워분석" 삼성경제연구소 1997
4 고정민, "한국영화 흥행 요인에 관한 연구: 애국심 유발 요인을 중심으로" (재)에스비에스문화재단 6 (6): 7-39, 2008
5 김은미, "한국 영화의 흥행 결정 요인에 관한 연구" 한국언론학회 47 (47): 8-220, 2003
6 김윤아, "한국 극장용 장편 애니메이션 산업의 발전 방향에 대한 연구 : <마당을 나온 암탉>을 중심으로" 한국만화애니메이션학회 (26) : 109-129, 2012
7 박승현, "영화의 주별 흥행성과에 미치는 영향: 온라인 구전을 중심으로" 한국언론학회 56 (56): 210-235, 2012
8 박승현, "영화 관객의 온라인 평가 분석 - <박쥐>를 중심으로" 한국지역언론학회 10 (10): 157-191, 2010
9 Mangold, G. W., "Word-of-mouth communication in the service marketplace" 13 (13): 73-89, 1999
10 Liu, Y., "Word of mouth for movies: its dynamics and impact on box office revenue" 70 (70): 74-89, 2006
1 박승현, "한국영화의 흥행성과 결정 요인에 관한 연구 : 2009~2010년 개봉작품을 중심으로 *" 한국지역언론학회 11 (11): 231-258, 2011
2 유현석, "한국영화의 흥행 요인에 관한 연구제작 관련 변수를 중심으로" 한국언론학회 46 (46): 6-213, 2002
3 김휴종, "한국영화스타의 스타파워분석" 삼성경제연구소 1997
4 고정민, "한국영화 흥행 요인에 관한 연구: 애국심 유발 요인을 중심으로" (재)에스비에스문화재단 6 (6): 7-39, 2008
5 김은미, "한국 영화의 흥행 결정 요인에 관한 연구" 한국언론학회 47 (47): 8-220, 2003
6 김윤아, "한국 극장용 장편 애니메이션 산업의 발전 방향에 대한 연구 : <마당을 나온 암탉>을 중심으로" 한국만화애니메이션학회 (26) : 109-129, 2012
7 박승현, "영화의 주별 흥행성과에 미치는 영향: 온라인 구전을 중심으로" 한국언론학회 56 (56): 210-235, 2012
8 박승현, "영화 관객의 온라인 평가 분석 - <박쥐>를 중심으로" 한국지역언론학회 10 (10): 157-191, 2010
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