The objective of this study is to grope for the possibilities of diverse creation of atmosphere in table decoration composed of Korean ceramic tableware and to evaluate the effects of table decoration on the purchase of tableware. There were presented...
The objective of this study is to grope for the possibilities of diverse creation of atmosphere in table decoration composed of Korean ceramic tableware and to evaluate the effects of table decoration on the purchase of tableware. There were presented with pictures of table decoration with Korean ceramic tableware to attain its aim. The study was mainly comprised of several inquiries about visual image and preference of both table decoration and ceramic tableware. And the results were as follows:
Firstly, the adjectives representing the image of table decoration with ceramic tableware were classified into 4 clusters. The names of clusters were 'noble', 'natural', 'casual' and 'neat' respectively. Secondly, among five pictures used for examination, picture No. 5 and picture No. 4 presented preferred images of table decoration. Both had natural image of table decoration and characteristics (Korean Buncheong pottery, a grayish-blue-powered celadon) of ceramic tableware in common. Thirdly, the most effective factors influenced on the image making of table decoration were tableware, the harmony of colors, linen, centerpiece, the texture of table, background and glassware & cutlery in order. Fourthly, the characteristics of the ceramic tableware determining its preference were shape, texture, pattern and color in order. Lastly, the harmony of table decoration and tableware has significantly increased the preference and desire for the purchase of tableware.