An Exploratory Study on the Factors Affecting Mobile Commerce Adoption : A User’s Perspective

다국어 초록 (Multilingual Abstract)

In today’s rapidly expanding mobile marketplace, mobile commerce is gaining popularity. To fuel the adoption of mobile commerce services and capitalize on its growth, researches have been conducted to investigate the factors influencing its adoption. This paper attempts to review these studies and intends to help future researches in developing a mobile commerce success model integrating the factors categorized from three perspectives: technology, network and consumer (Alhinai et al., 2007). Findings show that the reviewed papers generally used the extended Technology Acceptance Model (TAM) in establishing a mobile commerce adoption model. Moreover, the authors take into account the variables applicable for every mobile commerce situation studied. This study provides an insight of the mobile commerce adoption factors and gives implications for future researches.

목차 (Table of Contents)

• 〈Abstract〉
• Ⅰ. Introduction
• Ⅱ. Theoretical Background
• Ⅲ. Methodology
• Ⅲ. Classification of Independent Variables
• Ⅳ. Analysis of Mediating and Dependent Variables
• Ⅴ. Conclusion
• References

참고문헌 (Reference)

1 Wu, J.H., "What Drives Mobile Commerce?: An Empirical Evaluation of the Revised Technology Acceptance Model" 42 (42): 719-729, 2005

2 O’Cass, A., "Web Retailing Adoption: Exploring the Nature of Internet Users’ Web Retailing Behavior" 10 (10): 81-94, 2003

3 Kim, H.W., "Value‐based Adoption of Mobile Internet: An Empirical Investigation" 43 (43): 111-126, 2007

4 Pedersen, P.E., "Using the Theory of Planned Behavior to Explain Teenager’s Adoption of Text Messaging Services, Working Paper" Agder University College 2002

5 Davis, F.D., "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models" 35 (35): 982-1003, 1989

6 Pedersen, P.E., "Understanding Mobile Commerce End‐User Adoption: A Triangulation Perspective and Suggestions for an Exploratory Service Evaluation Framework" IEEE Computer Society 2002

7 Gefen, D., "Trust and TAM in Online Shopping: An Integrate Model" 27 (27): 51-90, 2003

8 Luarn, P., "Toward an Understanding of the Behavioral Intention to Use Mobile Banking" 21 (21): 873-891, 2005

9 Agarwal, R., "Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage" 24 (24): 665-694, 2000

10 Wellman, B., "The Network Community: An Introduction to Networks in the Global Village. in: Networks in the Global Village" Bouler Co., Westview Press 1999

11 Fogelgren‐Pedersen, A., "The Mobile Internet: The Pioneering User’s Adoption Decisions" HICSS 84b-, 2005

12 Lee, T. M., "The Impact of Perceptions of Interactivity on Customer Trust and Transaction Intentions in Mobile Commerce" 6 (6): 165-180, 2005

13 DeLone, W.H., "The DeLone and McLean Model of Information Systems Success: A Ten‐Year Update" 19 (19): 9-30, 2003

14 Igbaria, M., "The Consequences of the Information Technology Acceptance on Subsequent Individual Performance" 32 (32): 113-121, 1997

15 Igbaria, M., "Testing the Determinants of Microcomputer Usage Via a Structural Equation Model" 11 (11): 87-114, 1995

16 Yu, J.L.C., "Technology Acceptance Model for Wireless Internet" 13 (13): 206-222, 2003

17 Lu, J., "Technology Acceptance Model for Wireless Internet" 13 (13): 206-222, 2003

18 Malloy, A., "Supporting Mobile Commerce Applications Using Dependable Wireless Networks" 7 (7): 225-234, 2002

19 Von Dran, G.M., "Quality Websites, An Application of the Kano Model of Website Design" 898-901, 1999

20 Garofalakis, J., "Quality Attributes of Consumer‐Based M‐Commerce Systems" ICETE, ICE‐B 130-136, 2007

21 Wang, Y.S., "Predicting Consumer Intention to Use Mobile Service" 16 (16): 157-179, 2006

22 Pedersen, P.E., "Modifying Adoption Research for Mobile Internet Service Adoption: Cross‐Disciplinary Interactions" IEEE Computer Society 2003

23 Cheong, J.H., "Mobile Internet Acceptance in Korea" 15 (15): 125-140, 2005

24 Petrova, K., "Mobile Commerce Adoption: End‐User/Customer Views" 2004

25 Tarasewich, P., "Issues in Mobile E‐Commerce" 8 (8): 41-64, 2002

26 Malhotra, A., "Investigating Wireless Web Adoption Patterns in the U.S" 48 (48): 105-110, 2005

27 Teo, T.S.H., "Intrinsic and Extrinsic Motivation in Internet Usage" 27 (27): 25-37, 1999

28 Zhang, X., "Information Quality of Commercial Website Homepages: An Explorative Analysis" 10-12, 2000

29 Zmud, R. W., "Individual Differences and MIS Success: A Review of the Empirical Literature" 25 (25): 966-979, 1979

30 Dai, H., "Factors Affecting Mobile Commerce Adoption: A Cross‐Cultural Study in China and the United States" AMCIS 2008

31 Chtourou, M.S., "Factors Affecting Consumers’ Adoption of New Wireless Internet Peripherals" 12 (12): 11-16, 2007

32 Moon, J., "Extending the Tam for World‐Wide‐Web Context" 38 (38): 217-230, 2001

33 Bhatti, T., "Exploring Factors Influencing the Adoption of Mobile Commerce" 231-2311, 2007

34 Nysveen, H., "Explaining Intention to Use Mobile Chat Services: Moderating Effects of Gender" 22 (22): 247-256, 2005

35 Ikart, E.M., "Executive Information Systems and the Top Level Officer’s Roles: An Exploratory Study of User Behavioral Model and Lessons Learnt" 13 (13): 78-100, 2005

36 Turban, E., "Electronic Commerce 2002: A Managerial Perspective" Prentice Hall 2002

37 Wang, Y.S., "Determinants of User Acceptance of Internet Banking: An Empirical Study" 14 (14): 501-519, 2003

38 Turban, E., "Determinants of E‐Commerce Website" 19 (19): 111-120, 2000

39 Park, T.J., "Current Status of Mobile Commerce Research" 127-134, 2010

40 Hung, S.Y., "Critical Factors for WAP Services Adoption: An Empirical Study" 2 (2): 42-60, 2003

41 Vrechopoulos, A. P., "Consumer Attitudes towards Mobile Commerce in Europe" 2002

42 Chen, Q., "Attitude Toward the Site" 39 (39): 27-37, 1999

43 Cho, Y.C., "Assessing User Attitudes toward Mobile Commerce in the U.S. vs. Korea: Implications for M‐Commerce CRM" 6 (6): 91-102, 2008

44 Yang, K., "Age Cohort Analysis in Adoption of Mobile Data Services: gen Xers versus baby boomers" 25 (25): 272-280, 2008

45 Pedersen, P. E., "Adoption of Mobile Internet Services: An Exploratory Study of Mobile Commerce Early Adopters" 15 (15): 203-222, 2005

46 Venkatesh, V., "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies" 46 (46): 186-204, 2000

47 Davis, F.D., "A Technology Acceptance Model for Empirically Testing New End‐User Information Systems: Theory and Results" Sloan School of Management, Massachusetts Institute of Technology 1986

48 Ngai, E.W.T., "A Review for Mobile Commerce Research and Applications" 43 (43): 3-15, 2007

49 Mao, E., "A Research Model for Mobile Phones Service Behaviors: Empirical Validation in the U.S. and Turkey" 8 (8): 7-28, 2005

50 Subramanya, S.R., "A Model for Mobile Entertainment Content Assumption" 106-, 2006

51 Alhinai, Y.S., "A Literature Analysis on the Adoption of Mobile Commerce Services by Individuals" 222-230, 2007