Co-creation의 실행 절차와 방법에 관한 연구

다국어 초록 (Multilingual Abstract)

With recent advances in the information technology including the Internet and Social Network Service (SNS), management paradigm has been shifted from producer-oriented to consumer-oriented. As a result, the co-creation, in which stakeholder’s participation to co-create corporate values is stressed, has become a hot issue in the MIS field. For businesses and consumers to create common values, a study on the implementation procedures and methods is critical. Thus, in this study we provide four stages of co-creation including, discovering ideas, selecting ideas, product and service developments, and commercialization. We also proposed the procedures and methods for all stages with real-world examples. In addition, the proposed stages, procedures, and methods of co-creation were verified through consultations with experts. This study contributes to both the theory and practice.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 선행연구
• Ⅲ. Co-creation 실행절차와 방법
• Ⅳ. 결론
• 참고문헌

참고문헌 (Reference)

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