문화산업으로서 축제 콘텐츠의 활성화 방안 – 거창국제연극제를 중심으로 - = How to promote Festival Contents as an Entertainment Industry - focused on the Geochang International Theater Festival -

다국어 초록 (Multilingual Abstract)

The purpose of this study is to present a strategy to diagnose the present condition of the international theater festival and to search for future development direction. It is true that the Geochang International Theater Festival has established itself as a relatively successful local cultural event, but it has also encountered various limitations as it repeatedly went on. There are local theater festivals that are aiming international festivals compared to the past. Therefore, it is necessary to check the identity of the international theater system. In order for the Geochang International Theater Festival to adapt to the changing environment and strengthen its position as a local cultural event, it is essential to draw accurate diagnosis and strategies.
In this study, six activation strategies of the international theater were presented. Strategic Branding of Geochang as a Cultural and Artistic City in the Age of the Fourth Industrial Revolution.
Development of culture and arts festival contents for local residents. Attracting audience with contents and program development by establishing professional marketing strategy. Establish communication system through organization reorganization. Improvement of city service quality of Geochang.
Securing permanent theaters and exhibition halls.

참고문헌 (Reference)

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