전통 향 문화 콘텐츠와 향(香)산업의 융합-세계적 향기업 니폰코도(日本香堂)사례를 중심으로- = How to Combine Traditional Incense Culture and the Incense Industry - A Case Study of the Global Incense Producer "Nippon Koudou"-

다국어 초록 (Multilingual Abstract)

In recent years, the incense industry is increasingly aware to nature- and eco-friendliness, and anti-pollution products have drawing attention. This leads to a growing interest in oriental traditional incenses made from natural materials instead of artificial, synthetic flavors. Cruelty-free products, which have not been tested on animals or abstain from using materials from animals, are gaining traction because they are the most environment-friendly and most human-friendly.
However, despite the use of natural herbal ingredients, our traditional incense industry has not been able to grow out of the small industry base and its backwardness, largely due to the lack of traditional incense culture, lack of content, and outmoded package design. The market size of the incense industry is growing rapidly, but the traditional incense industry is losing the spirit and identity of our traditional fragrance, being crowded out by luxury Japanese brands and low-priced Chinese competitors.
This study focuses on the recent issues around the traditional fragrance industry, examining its current situation and future vision. Specifically, I am proposing a strategy to harness traditional culture contents in terms of 'K-brand' to help promote the local incense industry and make them competitive on the global market.

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