온라인 와인 매장에서 지각된 가치, 충성도 및 구매의도와의 관계 = 조절초점의 조절효과

목차 (Table of Contents)

• Abstract
• I. 서론
• II. 이론적 배경
• III. 연구방법
• IV. 분석결과
• V. 토론 및 결론
• 참고문헌

참고문헌 (Reference)

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2 이용기, "인터넷과 모바일 뱅킹의 채널선호에 대한 비교 분석 : 거래비용이론관점에서" 국제e-비즈니스학회 9 (9): 25-46, 2008

3 김본수, "인터넷 오픈마켓의 e-서비스 품질이 지각된 가치, 고객만족 및 e-충성도에 미치는 영향에 관한 연구" 한국산업정보학회 15 (15): 83-101, 2010

4 김미연, "와인소믈리에의 역량에 관한 연구: 국내 와인샵 소믈리에를 대상으로" 한국관광연구학회 29 (29): 179-193, 2015

5 한수진, "온라인 와인매장 사이트 품질, 지각된 가치,온라인 구매의도 간의 구조적 관계" 한국산학기술학회 14 (14): 6133-6145, 2013

6 차새미나, "온라인 구전동기의 집단별 와인전문레스토랑 선택속성 요인 중요도 차이 분석: 타 소비자 배려를 위한 동기를 중심으로" (사)한국관광레저학회 26 (26): 259-278, 2014

7 남성주, "수용자 성향과 메시지 조절초점 그리고 메시지 소구 유형에 따른 사과 효과: 조절초점이론을 중심으로" 한국PR학회 18 (18): 185-215, 2014

8 최성환, "브랜드이미지가 지각된 가치 와 고객만족 및 고객 충성도에 미치는 영향에 관한 연구: 패밀리 레스토랑을 중심으로" (사)한국관광레저학회 27 (27): 407-425, 2015

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53 "2014년 한국 와인시장분석과 2015년 전망"