가격차 반환제도 하의 기간별 가격설정 전략: 다재화의 경우 = Intertemporal Pricing Strategy under the Most-Favored-Customer Policy: A Two-Good Case

다국어 초록 (Multilingual Abstract)

A two-good, two-period model of the most-favored-customer policy (MFCP) is presented and analyzed in the present paper. The MFCP is a seller`s promise t o reimburse the difference to the today`s buyers when the seller reduces the price tomorrow. The MFCP is compared with the ordinary-sale policy (OSP) under which every price paid is final. Our major finding includes the followings. If the high-valuation consumers in each group is substantially small, then the OSP is better for the seller than the MFCP. On the other hand, if one of the markets has a large size of the high-valuation consumers then it is optimal for the seller to adopt the MFCP.

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