1 Fishbach, A., "When thinking about goals undermines goal pursuit" 118 (118): 99-107, 2012
2 Chen, Y., "When is it ‘a pleasure to do business with you?’ The effects of relative status, outcome favorability, and procedural fairness" 92 (92): 1-21, 2003
3 Sondak, H., "What should not money buy: The psychology of preferences for resource allocation procedures in groups" School of Business, University of Utah 2003
4 Cialdini, R. B., "Two indirect tactics of image management:Basking and blasting" 39 (39): 406-415, 1980
5 Bagozzi, R.P., "Trying to consume" 17 (17): 127-140, 1990
6 Rangan, V., "Transaction cost theory: inferences from clinical field research on downstream vertical integration" 4 (4): 454-477, 1993
7 Tyler, T. R., "The two psychologies of conflict resolution : Differing antecedents of pre-experience choices and post-experience evaluations" 2 (2): 99-118, 1999
8 Steele, C. M., "The psychology of selfaffirmation:Sustaining the social psychology, Vol.21" Academic Press 261-302, 1988
9 Lund, F. H., "The psychology of belief:A study of its emotional and volitional determinants" 20 (20): 63-81, 1925
10 Zhang, Y., "The impact of self-construal on aesthetic preference for angular versus rounded shapes" 32 (32): 794-805, 2006
11 Creusen, M. E. H., "The different roles of product appearance in consumer choice" 22 (22): 63-81, 2005
12 Frey, B. S., "The cost of price incentives: An empirical analysis of motivation crowding-out" 87 (87): 746-755, 1997
13 Fiske, A. P., "Taboo tradeoffs:Reactions to transactions that Transgress the spheres of justice" 18 (18): 255-297, 1997
14 Rompay, T. J. L., "Symbolic meaning integration in design and its influence on product and brand evaluation" 3 (3): 19-26, 2009
15 Bollen, K. A., "Structural equations with latent variables" Wiley 1989
16 Hayduk, L. A., "Structural equation modeling with LISREL: Essentials and advances" JHU Press 1988
17 Byrne, B. M., "Structural equation modeling with AMOS: Basic concepts, applications, and programming" CRC Press 2009
18 Raghunathan, R., "Stage of Purchase Decision as a Determinant of Decision Rules" The University of Texas at Austin 2004
19 Berger, C. R., "Some explorations in initial interaction and beyond:toward a developmental theory of interpersonal communication" 1 (1): 99-112, 1975
20 Miller, D. T., "Self-serving biases in the attribution of causality: Fact or fiction?" 82 (82): 213-225, 1975
21 Steele, C. M., "Self-image resilience and dissonance : The role of affirmational resources" 64 (64): 885-896, 1993
22 Higgins, E. T., "Self-discrepancy: A theory relating self and affect" 94 (94): 319-340, 1987
23 Bloch, P. H., "Seeking the ideal form:Product design and consumer response" 59 (59): 16-29, 1995
24 Trope, Y., "Seeking information about one’s own ability as a determinant of choice among tasks" 32 (32): 1004-1013, 1975
25 Bakos, Y., "Reducing buyer search costs:Implications for electronic market-places" 43 (43): 1676-1692, 1997
26 Abelson, R. P., "Psychological status of the script concept" 36 (36): 715-729, 1981
27 Steele, C. M., "Protecting the self: Implications for social psychology theory and minority achievement" 1990
28 Vijayasarathy, L. R., "Product characteristics and Internet shopping intentions" 12 (12): 411-426, 2002
29 Brouwer, W. B., "Process utility from providing informal care: the benefit of caring" 74 (74): 85-99, 2005
30 Tyler, T. R., "Process utility and help seeking: What do people want from experts?" 27 (27): 360-376, 2006
31 Belk, R. W., "Possessions and the extended self" 15 (15): 139-167, 1988
32 Goethals R. G., "Perceptions of the magnitude and diversity of social support" 15 (15): 570-581, 1979
33 Hauser, "Notes on the distribution of schooling in the black population" Center for Demography and Ecology, University of Wisconsin 1986
34 Cohen, I. R., "Natural and Immune Human Antibodies Reactive with Antigens of Virulent Neisseria gonorrhoeae: Immunoglobulins G, M, and A" 94 (94): 141-148, 1967
35 Hair, J. F., "Multivariate Data Analysis" Prentice Hall 1998
36 Verhoef, P. C., "Multichannel customer management:understanding the research-shopper phenomenon" 24 (24): 129-148, 2007
37 Lakoff, G., "More than cool reason: A field guide to poetic metaphor" University of Chicago Press 1989
38 Berman, B., "Marketing channels" Wiley 1996
39 Schmitt, B., "Marketing Aesthetics" The Free Press 1997
40 Aspinwall, L., "Managerial Marketing, Perspectives and Viewpoints" 1962
41 Balasubramanian, S., "Mail versus mall:A strategic analysis of competition between direct marketers and conventional retailers" 17 (17): 181-195, 1998
42 Spencer, S. J., "Low self-esteem: The uphill struggle for self-integrity" Plenum 201-218, 1993
43 Karjalainen, T., "It looks like a Toyota:Educational approaches to designing for visual brand recognition" 1 (1): 67-81, 2007
44 Greenwald, A. G., "Is self-esteem a central ingredient of the self-concept?" 14 (14): 34-45, 1988
45 Raghunathan, R., "Is Happiness Shared Doubled and Sadness Shared Halved?: Social Influence on Enjoyment of Pleasant and Unpleasant Experiences" The University of Texas at Austin 2004
46 Alba, J., "Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces" 61 (61): 38-53, 1997
47 Bar, M., "Humans prefer curved visual objects" 17 (17): 645-648, 2006
48 Langer, E. J., "Heads I win, tails it’s chance: The illusion of control as a function of sequence of outcomes in a purely chance task" 32 (32): 951-955, 1975
49 Davis, J., "Handbook of Economic Methodology" Edward Elgar 342-350, 1997
50 Rompay, T. J. L., "Grounding abstract object characteristics in embodied interactions" 119 (119): 315-351, 2005
51 Heath, C., "Goals as reference points" 38 (38): 79-109, 1999
52 Huffman, C, "Goaloriented experiences and the development of knowledge" 20 (20): 190-207, 1993
53 Kahneman, D., "Fairness as a constraint on profit seeking: Entitlements in the market" 76 (76): 728-741, 1986
54 Bolton, G. E., "Fair procedures: Evidence from games involving lotteries" Department of Management Sciences. Pennsylvania State University 2000
55 Peterson, R. A., "Exploring the Implications of the Internet for Consumer Marketing" 25 (25): 329-346, 1997
56 Oppewal, H., "Experimental analysis of consumer channel-mix use" 66 (66): 2226-2233, 2013
57 Zhou, K. Z., "Exchange hazards, relational reliability, and contracts in China: The contingent role of legal enforceability" 41 (41): 861-881, 2010
58 Devaraj, S., "Examination of online channel preference:using the structure-conduct-outcome framework" 42 (42): 1089-1103, 2006
59 Brown, J. D., "Evaluations of self and others: Self-enhancement biases in social judgments" 4 (4): 353-376, 1986
60 Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error" 18 (18): 39-50, 1981
61 Gensler, S., "Evaluating channel performance in multi-channel environments" 14 (14): 17-23, 2007
62 Donaldson, C., "Does “process utility” exist? A case study of willingness to pay for laparoscopic cholecystectomy" 44 (44): 699-707, 1997
63 Hollander B. R., "Do nice people finish last? Procedural justice in economic negotiations" New York University 2003
64 Steele, C. M., "Dissonance processes self-affirmation" 45 (45): 5-19, 1983
65 Alba, J., "Dimensions of consumer expertise" 13 (13): 411-454, 1987
66 Aaker, J. L., "Dimensions of brand personality" 34 (34): 347-356, 1997
67 Dao-sheng Li, "Development of a New Direct Marketing Channel in the Chinese Rural Market: The Case of Hongfu Fertilizer Company" 한국마케팅학회 15 (15): 29-47, 2013
68 Hu, L. T., "Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives" 6 (6): 1-55, 1999
69 Heine, S.J., "Culture, dissonance and self-affirmation" 23 (23): 389-400, 1997
70 West, P. M., "Consumption Vocabulary and Preference Formation" 23 (23): 120-135, 1997
71 Balasubramanian, S., "Consumers in a multichannel environment: Product utility, process utility, and channel choice" 19 (19): 12-30, 2005
72 Jarvenpaa. S.L., "Consumer trust in an internet store" 1 (1): 45-71, 2000
73 Engel, J. F., "Consumer behaviour" Dryden 1990
74 Blank, P., "Cognitive processes in the perception of art" North Holland 127-143, 1984
75 Arnheim, R., "Art and visual perception:A psychology of the creative eye" University of California Press 1974
76 Devaraj, S., "Antecedents of B2C channel satisfaction and preference: Validating e-commerce metrics" 13 (13): 316-333, 2002
77 Harding, J., "An intelligent information framework relating customer requirements and product characteristics" 44 (44): 51-65, 2001
78 Bettman, J. R., "An information processing theory of consumer choice" Addison-Wesley 1979
79 Childers, T. L., "All dressed up with something to say: Effects of typeface semantic associations on brand perceptions and consumer memory" 12 (12): 93-106, 2002
80 Bem, D. J., "Advances in Experimental Social Psychology" Academic Press 1-62, 1972
81 Rook, D. W., "Advances in Consumer Research, Vol. 11" Association for Consumer Research 279-284, 1984
82 Smith, R. A., "A psychometric assessment of measures of scripts in consumer memory" 12 (12): 214-224, 1985