The business of sports management

목차 (Table of Contents)

• CONTENTS
• Figures = xv
• Tables = xvi
• Exhibits = xvii
• Case studies = xviii
• About the authors = xxi
• Preface = xxv
• Acknowledgements = xxvii
• Abbreviations = xxviii
• Useful websites = xxx
• Part Ⅰ The context of sport = 1
• 1 Introduction / John Beech = 3
• Overview = 3
• The main focus of the book = 4
• The development of a sport as business = 5
• The development of professional sport and professional players = 10
• Key themes = 13
• Key topics and issues = 18
• Conclusion = 20
• Discussion questions = 23
• Guided reading = 23
• Recommended websites = 24
• Keywords = 24
• Bibliography = 24
• 2 Governance and ethics in sport / Ian Henry ; Ping Chao Lee = 25
• Overview = 25
• Introduction = 26
• Systemic governance = 27
• Organisational governance and the ethics of governance = 30
• Political governance = 34
• Systemic, organisational and political governance and sports policy in the UK = 36
• Conclusion = 38
• Discussion questions = 40
• Guided reading = 40
• Recommended websites = 41
• Keywords = 41
• Bibliography = 41
• 3 The role of the State in sport / Chris Parker ; Alan Barnard = 43
• Overview = 43
• A historical overview of the UK = 44
• Only three influences? = 47
• Why is the State involved? A modern perspective = 48
• Funding = 49
• Sporting bodies and international sporting achievement = 54
• Sport in education = 58
• The future role of the State = 60
• Conclusion = 61
• Discussion questions = 64
• Guided reading = 65
• Recommended websites = 65
• Keywords = 65
• Bibliography = 66
• Part Ⅱ Business functions applied to sport = 67
• 4 Organisational behaviour in sport organisations / John Old = 69
• Overview = 69
• Organising and organisations = 69
• Types of organisation = 72
• Managing groups and teams = 77
• Communication = 80
• Organisational culture = 81
• Structure, behaviour, communications and culture - bringing them all together = 85
• Conclusion = 88
• Guided reading = 91
• Recommended websites = 91
• Keywords = 92
• Bibliography = 92
• 5 Human resource management in sport / Terrence Wendell Brathwaite = 93
• Overview = 93
• The 'impact of expectancy' and managing people in sport = 95
• Motivation as theory and praxis in HRM = 98
• Multiple intelligence and motivation in HRM = 103
• The sports HR manager as a Yenza strategist = 106
• Functions of the HRM matrix in sports = 110
• Conclusion = 122
• Discussion questions = 125
• Guided reading = 125
• Recommended websites = 126
• Keywords = 126
• Bibliography = 126
• 6 Sport marketing / Malcolm Sullivan = 128
• Overview = 128
• The nature of sport marketing = 129
• Sports customers = 130
• Operational sport marketing = 138
• Conclusion = 149
• Guided reading = 152
• Recommended websites = 153
• Keywords = 153
• Bibliography = 153
• 7 Sports finance / Bill Gerrard = 154
• Overview = 154
• Introduction : the study of sports finance = 155
• Value in sports organisations = 157
• Measuring financial value = 159
• Evaluating financial performance = 162
• DCF analysis = 168
• Valuing sports businesses = 172
• Financing decisions in sports organisations = 177
• Sport and the stock market = 180
• Conclusion = 181
• Guided reading = 188
• Recommended websites = 189
• Keywords = 190
• Bibliography = 190
• 8 Managing small and not-for-profit sport organisations / Cameron O'Beirne = 191
• Overview = 191
• Introduction = 191
• Issues for the sport SME = 193
• Developing a business strategy = 193
• Small-business life cycle = 195
• Building a competitive edge = 197
• Operational planning = 199
• Cash flow management = 199
• Section summary = 202
• Managing the not-for-profit sport organisation = 202
• Strategic issues for the not-for-profit sport organisation = 203
• Conclusion = 208
• Discussion questions = 210
• Guided reading = 211
• Recommended websites = 211
• Keywords = 212
• Bibliography = 212
• 9 Strategy and environmental analysis in sport / Chris Parker = 213
• Overview = 213
• Understanding strategy = 214
• Vision = 217
• Identifying, understanding and analysing environments = 220
• PESTEL = 220
• Porter's forces = 222
• Core competencies = 226
• The neurological levels model = 227
• Stakeholder analysis = 229
• Life cycle analysis = 229
• VMOST = 230
• McKinsey's 7S's framework = 231
• SWOT analysis = 231
• The core skills of the sport management strategist = 234
• Conclusion = 235
• Discussion questions = 238
• Guided reading = 238
• Recommended websites = 239
• Keywords = 239
• Bibliography = 239
• 10 Managing sport operations, quality and performance / Terri Byers = 240
• Overview = 240
• The nature of operations management = 241
• Service operations management = 248
• Customer satisfaction and quality = 250
• Performance measurements = 254
• The operational environment : sports industry business = 259
• Issues in operations management = 259
• Conclusion = 260
• Discussion questions = 263
• Guided reading = 264
• Recommended websites = 264
• Keywords = 264
• Bibliography = 264
• 11 Information technology and management information systems in sport / Cameron O'Beirne ; Susan Stoney = 268
• Overview = 268
• Introduction = 269
• Defining eBusiness = 269
• The key to eBusiness : the rise of the internet = 270
• Categorisation of information communication systems in sport business = 271
• Commercial sport = 272
• Sport educational, coaching and training information = 276
• Delivery of services in sport organisations = 278
• The impact of eBusiness and competitive strategy for the sport business = 281
• Changing technology and the sports eBusiness = 284
• Conclusion = 286
• Discussion questions = 288
• Guided reading = 289
• Recommended websites = 289
• Keywords = 289
• Bibliography = 289
• Part Ⅲ Sport management issues = 291
• 12 Sports and the law / Karen Bill = 293
• Overview = 293
• Introduction - what is sports law? = 294
• Law of tort and sport = 294
• Human Rights Act(1998) = 300
• Contract law and sport = 302
• Developing problem - solving skills = 304
• Sport contracts = 306
• Restraint of trade = 307
• Intellectual property rights = 308
• Professional practice-the sports lawyer = 310
• Sport dispute resolution = 312
• Conclusion = 313
• Legal research - case citations = 316
• Guided reading = 317
• Recommended websites = 318
• Keywords = 319
• Bibliography = 319
• 13 Sport event and facility management / Dave Arthur = 321
• Overview = 321
• Event management = 322
• Event logistics = 330
• Facility management = 332
• Conclusion = 346
• Guided reading = 348
• Recommended websites = 348
• Keywords = 348
• Bibliography = 349
• 14 Sport sponsorship and endorsement / Des Thwaites ; Simon Chadwick = 350
• Overview = 350
• Introduction = 351
• Is sponsorship another form of advertising? = 351
• Growth and development = 352
• An effective framework for sponsorship management = 355
• Ambush marketing = 360
• Conclusion = 363
• Discussion questions = 366
• Guided reading = 366
• Recommended websites = 366
• Keywords = 367
• Bibliography = 367
• 15 Sport broadcasting / Harry Arne Solberg = 368
• Overview = 368
• Introduction = 369
• The broadcasting of TV sport - some characteristics = 373
• The profitability of sports rights deals = 374
• Sports programmes as export goods = 377
• Collective versus individual sale of sports rights = 378
• The distribution of the TV revenues = 380
• The distribution of sports right among the channels = 382
• The listed events regulation = 386
• Conclusion = 387
• Discussion questions = 391
• Guided reading = 391
• Recommended websites = 392
• Keywords = 392
• Bibliography = 392
• 16 eManaging sport customers / Alan Tapp = 394
• Overview = 394
• Supporter management = 394
• Acquisition = 397
• The internet in sport = 402
• Sales promotions in sport = 405
• Conclusion = 409
• Discussion questions = 411
• Guided reading = 412
• Recommended websites = 412
• Keywords = 412
• Bibliography = 412
• 17 Risk management in sport / Dominic Elliott = 414
• Overview = 414
• A crisis management approach = 415
• The scope of risk : identifying threats and hazards = 418
• Assessing the risk = 422
• Implementing risk strategies = 424
• Managing the crisis = 425
• Conclusion = 426
• Discussion questions = 429
• Guided reading = 429
• Recommended websites = 429
• Keywords = 429
• Bibliography = 430
• 18 The sports betting industry / David Morris = 431
• Overview = 431
• The sports betting industry = 431
• Forms of sports betting = 433
• Betting markets = 441
• The future = 444
• Conclusion = 446
• Discussion questions = 450
• Guided reading = 451
• Recommended websites = 451
• Keywords = 451
• Bibliography = 451
• 19 The future for sport businesses / Simon Chadwick = 452
• Overview = 452
• Introduction = 453
• Predicting the future = 453
• Sources of information = 455
• Emerging trends and challenges = 456
• Strategies and responses = 459
• Implications of the book = 462
• Conclusion = 466
• Discussion questions = 471
• Guided reading = 471
• Recommended websites = 472
• Keywords = 472
• Bibliography = 473
• Appendix 1 : G14 clubs = 474
• Glossary = 475
• Index = 485