일반인의 골프 선택 속성에 대한 연구 = Studies on selected properties of a public golf

다국어 초록 (Multilingual Abstract)

This study was carried out to demonstrate how realistic any action that causes the selection criteria for new members to join the decisions of the general public about the growing recreational sport of golf to the present day. Looking at the results of in-depth interviews, "time out through direct participation "" become more and more expensive equipment "," varied program "," located near "," are items of personal development and interpersonal relationships "was found to have a significant impact on the public choice of leisure sports. It was with the greatest response in the dual to "become more and more expensive equipment," "self-development and personal relationships." These results exigent there in living the contemporary social phenomena that can not ignore the economic aspects of choosing a leisure sport and personal development and interpersonal relationships in organizations improve social promotion and sales, a key role in providing opportunities for upward mobility suggests that the passage is.

참고문헌 (Reference)

1 문병일, "프랜차이즈 스크린 골프장 이용고객의 지각된 선택속성과 고객몰입, 고객만족, 고객충성도의 관계분석" 한국골프학회 7 (7): 65-74, 2013

2 김수연, "퍼블릭골프장 이용고객의 선택속성과 이용만족 및 재이용의도와의 관계" 한국체육과학회 18 (18): 735-744, 2009

3 한국경제신문, "스포츠융합서비스 급팽창…'맞춤형 인재' 교육도 뜬다"

4 이태용, "스크린골프장 이용고객의 라이프스타일, 선택속성, 고객만족 및 재구매행동 간의 관계" 한국콘텐츠학회 11 (11): 472-481, 2011

5 골프존 마켓인텔리전스팀, "대한민국 골프백서" 백산출판사 2013

6 이승길, "골프장 선택속성에 따른 시장세분화 특성연구" 한국관광연구학회 24 (24): 181-197, 2010

7 한국경제신문, "골프용품 시장 8000억…수입품이 90% 점유"

8 한국골프장경영협회, "2014년 전국 골프장현황+내장객+회원권 통계"