The beginnings of communication study in America : a personal memoir

목차 (Table of Contents)

• CONTENTS
• Editors' Foreword = ix
• PART Ⅰ The Forefathers of Communication Study in America / Wilbur Schramm
• 1. The Forefathers of Our Forefathers = 3
• Our Forefathers = 3
• The Mass Media Set the Stage for Modern Communication Study = 7
• Beginnings of Communication Study in the Universities = 9
• Example : Charles Horton Cooley = 9
• Example : Robert Ezra Park = 11
• A Third Example : Edward Sapir = 14
• Importance of Professional Background in Developing Communication Study = 17
• The Forefathers and the Beginnings of a New Pattern of Study = 19
• 2. Harold Lasswell : Politics, Power, and the Significant Symbol = 21
• Lasswell's Career Takes Shape = 25
• Turning Points in a Career = 29
• Lasswell's Contributions to Communication Study = 32
• Lasswell and Social Science in General = 36
• 3. Paul Lazarsfeld : From Market Research to Media Effects to Social Reinforcement = 43
• The Vienna Years = 45
• Lazarsfeld in America = 49
• The Radio Research Project = 51
• The Columbia Bureau = 52
• Lazarsfeld and Merton = 56
• The Era of Minimal Media Effects = 59
• Contributions to Communication Study = 62
• 4. Kurt Lewin : The Field, the Group, and Communication = 67
• Lewin's Career = 70
• The Quasselstrippe = 72
• The Berlin Research = 73
• Migration to America = 74
• Lifespace and Field Theory = 76
• The Iowa Research = 79
• Group Dynamics = 80
• Contributions to Communication Study = 83
• 5. Carl Hovland : Experiments, Attitudes, and Communication = 87
• Hovland's Early Career = 89
• The Wartime Research = 91
• How He Did Research = 93
• Building the Yale Program = 95
• Attitudes as Dependent Variables = 100
• Computer Simulation = 103
• 6. The Heritage They Left Us = 107
• The Rise of Communication Study = 107
• The Magnitude of Change = 109
• The Challenge to Simplicity = 111
• Doubts About Some Old Models : Minimal Effects = 112
• Doubts About Some Old Methods = 114
• Communication as a Study of Culture = 115
• Communication as "Sociology" = 115
• A Countermovement From Critical Researchers = 116
• Challenge of the Information Age = 118
• PART Ⅱ The Establishment of Communication Study in America / Steven H. Chaffee ; Everett M. Rogers
• 7. Wilbur Schramm : The Founder = 125
• Founders Versus Forefathers = 127
• A Renaissance Man = 129
• The Beginnings of Wilbur Schramm = 130
• Washington at War = 133
• Schools of Journalism = 136
• Mass Communication at Illinois = 139
• Stanford as the Seed Institution for Communication Study = 141
• How Schramm Worked = 144
• Winding Down in Hawaii = 148
• 8. Institutionalization of Advanced Communication
• Study in American Universities = 155
• The Schramm Plan = 156
• Diversity in Institutionalization = 157
• Three Kinds of Universities = 159
• Leading Examples : Michigan State and Wisconsin = 161
• Michigan State : The First Department of Communication = 161
• Wisconsin : Modifying Established Units = 165
• Institutionalizing the Name = 169
• NSSC : An Association and a Journal = 170
• The Fate of Research Institutes and Centers = 175
• The Future = 177
• References = 181
• Author Index = 193
• Subject Index = 197
• About the Authors = 205