Research on Rural E-commerce Development Strategies Based on Digital Marketing Context

목차 (Table of Contents)

• Ⅰ. Introduction
• Ⅱ. The Current Situation of Agricultural Products E-commerce Development inthe Context of Digital Marketing
• Ⅲ. The Background of Digital Marketing, the Development of RuralE-commerce Strategy Recommendations
• 1. Using Big Data to Achieve Precise Targeting of Agricultural Products
• 2. Big Data for High-Quality Rural E-commerce Development
• 3. Actively Building a High-Quality Rural E-commerce Workforce
• 4. Strengthening the Branding of Agricultural Products
• 5. Financial Policy Support for Rural E-commerce Operators
• 6. Continuous Improvement of Rural Infrastructure Development
• Ⅳ. Problems in the Development of Agricultural E-commerce
• 1. Mismatch between Agricultural Supply and Consumer Demand
• 2. Uniform Quality Standards for Agricultural Products and Imperfect QualityControl System
• 3. Scarcity of Digital Marketing Talent for Rural E-commerce
• 4. Lack of Branding of Agricultural Production and Benefits to Be Improved
• 5. Farmers’ Limited Financial Strength and Difficulties in Financing
• 6. Rural E-commerce Infrastructure Still Needs to Be Further Strengthened
• V. Conclusion
• References
• ABSTRACT