해양레저체험관광지의 도시이미지가 도시재생 성과와 방문 후 행동에 미치는 영향

다국어 초록 (Multilingual Abstract)

This study is to empirically investigate the structural relationship between urban
regeneration performance and post-visit behavior in the urban image of marine leisure experience
tourist destinations. The results of the survey on tourists visiting marine leisure experience tourist
attractions are as follows. First, it was found that urban regeneration performance had a positive
effect on both cognitive and emotional images, which are sub-factors of the urban image of
marine leisure experience tourism sites. Second, both cognitive and emotional images, which are
sub-factors of the urban image of marine leisure experience tourist destinations, were found
to have a positive effect on post-visit behavior. Third, it was found that both socio-cultural and
public relations effects, which are sub-factors of urban regeneration performance of marine leisure
experience tourism sites, had a positive effect on post-visit behavior.