매스미디어를 통한 社會體育 活性化 方案 = An Activated Program for the Sport for All Through Mass-Media

다국어 초록 (Multilingual Abstract)

We have to depend on mass-media to publicize the sport for all which has its political, economical, cultural and educational skill and related with improvement in quality for the human living and popularization of sports, or to make use of one's leisure living according to the characteristics of modern society.
The activated program for the sport for all through mass-media is as follow :
1. To ensure financial resources for this purpose, utilize sponsor.
2. Every publicity methods that available in this modernized and highly developed vehicles must be utilized.
3. The selection of model for the publicity is changeable with the honourable persons common citizen as the case may be.
4. The place of the publicity of the sport for all utilize every part of selector's living facility.
5. Maintain always correlation and intimate understanding with the persons engaged in mass-media.
6. Prepare for awarding plan of sport for all fields for workers who engaged in
mass-media.
7. Special event will be held to be concerned about mass-media.
8. Display public relation campaign step by step.
As described above items, we should like to emphasize the understanding of the
persons who engaged in mass-media to the sport for all correlation with the leaders of physical education efforts to utilize the mass-media would enhance our korea's prospect of sport for all more brighter than ever.

목차 (Table of Contents)

• Ⅰ. 序論
• Ⅱ. 社會體育의 社會的 構造와 機能
• 1. 社會體育의 社會的 構造
• 2. 社會體育의 機能
• Ⅲ. 매스콤과 스포츠
• 1. 매스콤과 매스미디어
• 2. 매스콤의 效果
• Ⅳ. 스포츠에 있어서 매스미디어의 影響
• Ⅴ. 매스미디어를 통한 弘報戰略
• 1. 問題點
• 2. 弘報戰略
• Ⅵ. 結論
• 參考文獻
• Abstract