1 김수연, "고객생애가치 측정을 위한 동적 모델에 관한 연구" 350-357, 2004
2 Gupta, Sunil, "Valuing Customers" 41 : 7-18, 2004
3 Kotler, P., "Principles of Marketing" Prentice-Hall 1996
4 Mahajan, V., "Models for Innovation Diffusion" Beverly Hills 1985
5 Rogers, E. M., "Diffusion of Innovations" The Free Press 1962
6 Kim, Namwoon, "Determining the Going Market Value of a Business in an Emerging Information Technology Industry: The Case of the Cellular Communication Industry" 49 (49): 257-279, 1995
7 Blattberg, Robert C., "Customer Equity: Building and Managing Relationship as Valuable Assets" Harvard Business School Press 2001
8 Rappaport, A., "Creating Shareholder Value: The New Standard for Business Performance" The Free Press 1986
9 Fisher, J. C., "A Simple Substitution Model for Technological Change" 3 (3): 75-88, 1971
10 Bass, Frank M., "A New Product Growth Model for Consumer Durables" 15 (15): 215-227, 1969
1 김수연, "고객생애가치 측정을 위한 동적 모델에 관한 연구" 350-357, 2004
2 Gupta, Sunil, "Valuing Customers" 41 : 7-18, 2004
3 Kotler, P., "Principles of Marketing" Prentice-Hall 1996
4 Mahajan, V., "Models for Innovation Diffusion" Beverly Hills 1985
5 Rogers, E. M., "Diffusion of Innovations" The Free Press 1962
6 Kim, Namwoon, "Determining the Going Market Value of a Business in an Emerging Information Technology Industry: The Case of the Cellular Communication Industry" 49 (49): 257-279, 1995
7 Blattberg, Robert C., "Customer Equity: Building and Managing Relationship as Valuable Assets" Harvard Business School Press 2001
8 Rappaport, A., "Creating Shareholder Value: The New Standard for Business Performance" The Free Press 1986
9 Fisher, J. C., "A Simple Substitution Model for Technological Change" 3 (3): 75-88, 1971
10 Bass, Frank M., "A New Product Growth Model for Consumer Durables" 15 (15): 215-227, 1969
11 Kim, Jonghyeok, "A Model for Evaluating the Effectiveness of CRM using the Balanced Scorecard" 17 (17): 5-19, 2003