1 나광진, "브랜드 애호도 구축에서 제품 디자인의 역할" 사단법인 한국브랜드디자인학회 9 (9): 71-81, 2011
2 Veryzer, R. W. Jr., "The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs" 24 (24): 1998
3 Schnurr, Benedikt, "The Impact of Atypical Product Design on Consumer Product and Brand Perception" 24 : 2017
4 Keller, K.L., "The Effects of Sequential Introductions on Brand Extensions" 29 (29): 1992
5 Homburg, C., "New Product Design" 79 : 2015
6 Woll, Stanley, "Memory Discrimin ation for Information Typical and Atypical of Person Schemata" 1 (1): 1982
7 Gordon, Peter C., "Implicit Learning and Generalization of the Mere Exposure Effect" 45 : 1983
8 Hirschman, E. C., "Hedonic Consu mption: Emerging Concepts, Methods and Propositions" 46 (46): 1982
9 Noble, Charles H., "Exploring the Ap peal of Product Design" 27 (27): 2010
10 Carpenter, Gregory S., "Consumer Preference Formation and Pioneering Advantage" 26 : 1989
1 나광진, "브랜드 애호도 구축에서 제품 디자인의 역할" 사단법인 한국브랜드디자인학회 9 (9): 71-81, 2011
2 Veryzer, R. W. Jr., "The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs" 24 (24): 1998
3 Schnurr, Benedikt, "The Impact of Atypical Product Design on Consumer Product and Brand Perception" 24 : 2017
4 Keller, K.L., "The Effects of Sequential Introductions on Brand Extensions" 29 (29): 1992
5 Homburg, C., "New Product Design" 79 : 2015
6 Woll, Stanley, "Memory Discrimin ation for Information Typical and Atypical of Person Schemata" 1 (1): 1982
7 Gordon, Peter C., "Implicit Learning and Generalization of the Mere Exposure Effect" 45 : 1983
8 Hirschman, E. C., "Hedonic Consu mption: Emerging Concepts, Methods and Propositions" 46 (46): 1982
9 Noble, Charles H., "Exploring the Ap peal of Product Design" 27 (27): 2010
10 Carpenter, Gregory S., "Consumer Preference Formation and Pioneering Advantage" 26 : 1989
11 Peter, J. P., "Consumer Behavior and Marketing Strategy" Homewood 1982
12 Engel, James F., "Consumer Behavior" Dryden Press 1983
13 Ajzen, I., "Attitude-Behavior Relations" 84 (84): 1977
14 Loken, Barbara, "Alternative Approaches to Understanding the Determinants of Typicality" 17 : 1990
15 Mandler, G., "Affect and Cognition: The 17th Annual Carnegie Symposium" Lawrence Erlbaum Associates 1982