1 송미란, "한국에서의 마켓 메이븐, 그들은 누구인가?" 564-565, 2007
2 조용현, "패밀리 레스토랑 쿠폰의 보관의사에 관한 연구" 한국호텔외식경영학회 14 (14): 139-160, 2005
3 김소연, "쿠폰 종류에 따른 쿠폰이용비용과 소비자 만족에 관한 연구" 대한가정학회 42 (42): 73-88, 2004
4 김화, "인터넷 쿠폰을 이용한 합리적 행동이론의 확장모델에 관한 실증연구" 성균관대학교 대학원 2007
5 박종희, "외식산업에서의 판촉전략으로서의 쿠폰사용 연구" 한국호텔경영학회 5 (5): 85-101, 1997
6 이학식, "연구디자인이 Cronbach’s α계수에 미치는 영향에 관한 연구" 한국마케팅학회 23 (23): 149-172, 1997
7 안길상, "시장정보통달자의 영향력에 관한 실증적 연구" 한국마케팅학회 8 (8): 19-46, 1993
8 이경렬, "상표개성의 현저성이 상표충성도에 미치는 영향에 관한 연구 : 상표친숙도와 상표호감도의 매개변인을 중심으로" 한국광고학회 14 (14): 231-252, 2003
9 김용준, "바겐세일추구자 그들은 누구인가?" 한국마케팅학회 8 (8): 81-108, 1993
10 곽동성, "가격할인쿠폰이 쿠폰상환행동에 미치는 영향에 관한 연구-상표충성도 및 쿠폰이용심리특성의 조절관계를 중심으로" 한일경상학회 21 : 47-78, 2001
1 송미란, "한국에서의 마켓 메이븐, 그들은 누구인가?" 564-565, 2007
2 조용현, "패밀리 레스토랑 쿠폰의 보관의사에 관한 연구" 한국호텔외식경영학회 14 (14): 139-160, 2005
3 김소연, "쿠폰 종류에 따른 쿠폰이용비용과 소비자 만족에 관한 연구" 대한가정학회 42 (42): 73-88, 2004
4 김화, "인터넷 쿠폰을 이용한 합리적 행동이론의 확장모델에 관한 실증연구" 성균관대학교 대학원 2007
5 박종희, "외식산업에서의 판촉전략으로서의 쿠폰사용 연구" 한국호텔경영학회 5 (5): 85-101, 1997
6 이학식, "연구디자인이 Cronbach’s α계수에 미치는 영향에 관한 연구" 한국마케팅학회 23 (23): 149-172, 1997
7 안길상, "시장정보통달자의 영향력에 관한 실증적 연구" 한국마케팅학회 8 (8): 19-46, 1993
8 이경렬, "상표개성의 현저성이 상표충성도에 미치는 영향에 관한 연구 : 상표친숙도와 상표호감도의 매개변인을 중심으로" 한국광고학회 14 (14): 231-252, 2003
9 김용준, "바겐세일추구자 그들은 누구인가?" 한국마케팅학회 8 (8): 81-108, 1993
10 곽동성, "가격할인쿠폰이 쿠폰상환행동에 미치는 영향에 관한 연구-상표충성도 및 쿠폰이용심리특성의 조절관계를 중심으로" 한일경상학회 21 : 47-78, 2001
11 유필화, "가격탄력성을 이용한 세분시장의 가격차별화 전략 - 해운서비스를 중심으로 -" 한국마케팅학회 17 (17): 86-112, 2002
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