VR 게임 콘텐츠 소비자 구매 의도에 대한 현장 연구 = A Field Study of Consumer Purchase Intention on VR Game Contents

다국어 초록 (Multilingual Abstract)

As commercialization of 5G becomes a reality in 2019, the transition to the 5G era is increasing the utilization and attractiveness of VR using large-capacity digital media contents. From the perspective of CPND (C: Content, N: Network P: Platform, D: Device), the commercialization of 5G is expected to be a turning point to solve the weaknesses of networks that are difficult to deliver large amounts of data. In the platform sector, various VR experience facilities are being expanded and telecommunication companies are building VR platforms. The development of wireless HMD is also expanding in the device sector. The content sector demands diverse and immersive content, but rarely analyzes how consumers choose VR content. This study analyzes factors influencing consumers' purchase of VR game contents and provides insights for vitalizing VR game contents market. The data analysis of this study is to directly search and record the factors that consumers prefer game content such as price, scenario, play method, controller, and screen graphic in VR content distribution platforms (Oculus Store, Steam Store, Microsoft Store).

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