주한 미군부대 Card Holder의 물품구매방식에 대한 실증적 분석 = An Empirical Study on Purchase Behavior of Government Purchase Card Holder in United State Force Korea

다국어 초록 (Multilingual Abstract)

The purpose of this study is to analyze the purchase behavior of GPCH and to scheme a strategic purchase way. The categories for purchase behavior are classified by purchase way, purchase difficulty, purchase mistake, observance of SOP rules, and ability of GPCH etc. The sample size of this study is 49 GPCH.
The major findings of this study are as follows.
1) GPCH attached much importance to purchased cost, purchased quality of goods, and time limit for purchase.
2) GPCH generally get information on purchased goods from goods magazine, and Internet. But there is very encourage in confirming the goods for purchased with his own eyes before purchase.
3) GPCH preferred local purchase to global purchase, because of easy for identifying goods and enough exchange of views. But GPCH have to make remarkable progress in English communication to prepare for global business era.
4) The major reasons for mistake in uses of the GPCH were double approval to vendor and insufficiency understanding of SOP.
5) The group of single limit 2,000 $ below showed more faithful to his duties than single limit 2,000 $ above.
Concurrently, the results of this study will be useful guidelines for strategically purchase goods to GPCH.

목차 (Table of Contents)

• 목차
• Ⅰ. 서론
• Ⅱ. 이론적 접근
• Ⅲ. GPCH의 개관
• Ⅳ. 연구분석의 틀
• Ⅴ. 분석의 결과
• Ⅵ. 결론
• □ 참고문헌