Study on Current State and Design Characteristics of the Domestic Commercial Spatial "Planterior"

다국어 초록 (Multilingual Abstract)

Background and objective: With rapid urbanization, the introduction of plants in interior environments has become an essential factor owing to insufficient green areas and increased indoor living hours. In commercial spaces, the "planterior" can play an important role in spatial branding and marketing. With recent changes in lifestyle, including those induced by the COVID-19 pandemic, the introduction of plants into indoor spaces has increased. This study aimed to analyze the current status and design characteristics of domestic commercial spaces and propose a future interior design direction for development.
Methods: Eighty-eight case sites of domestic commercial spaces were selected nationwide to analyze the design characteristics and current status of planteriors. The basic status of the case sites was investigated, and the bestcase site was selected based on an assessment of the landscape's excellence and topicality.
Results: Most commercial spaces selected as planterior case sites were located in the metropolitan area and were large cafés. Most places were built within the last year, with natural styles that use more plants than that required by the space, and accounted for the highest percentage by utilizing the direct method of fresh flowers. In most cases, excellent planterior landscapes were created, and more than 85% of the cases were found to have high online exposure, indicating that the planterior of a commercial space was effectively used as a marketing element. The design characteristics of the commercial space planterior analyzed as the bestcase site were topicality, simplicity, leadership, and unexpectedness, which was required for the space design due to the branding. These design characteristics were found to have a synergistic effect with the maintenance of plants.
Conclusion: Overall, this study confirmed that the creation of planteriors in various types of commercial spaces plays an important role in spatial branding and marketing functions, and enables potential continuous development for the space design using plants. To continuously expand and develop planteriors in the future, a multilateral plant interior design study from the perspective of design, plants, and users is needed.

참고문헌 (Reference)

1 김윤아 ; 신경주, "한식레스토랑의 실내 공간 디자인 특성 분석 - 서울·뉴욕 소재 현대식 고급 한식레스토랑을 중심으로 -" 한국실내디자인학회 22 (22): 42-50, 2013

2 김신원 ; 허준 ; 박창용, "조형원리에 의한 옥상정원 디자인 분석 연구 - 서울시 지원 옥상녹화 사례지를 대상으로 -" 한국디자인문화학회 15 (15): 63-73, 2009

3 안승원 ; 정준현, "실내 미세먼지 저감을 위한 플랜테리어 디자인 연구" 한국화예디자인학회 44 (44): 7-35, 2021

4 김지혜 ; 한혜련, "서울시 지하철 역사 내 문화공간의 그린인테리어 도입방안에 관한 연구" 대한전시디자인학회 5 (5): 5-12, 2008

5 이규홍, "라이프스타일 호텔 공간 디자인 개발 -부산 M 호텔사례를 중심으로-" 한국공간디자인학회 16 (16): 227-236, 2021

6 유은하 ; 장혜숙 ; 김광진 ; 정현환 ; 김윤정, "그린인테리어 주거공간에 대한 인간의 심리적 효과 분석" 인간식물환경학회 18 (18): 249-256, 2015

7 이미진 ; 한정원, "구매심리과정(AIDMA)모델을 적용한 식음공간의 실내디자인요소 분석" 한국실내디자인학회 21 (21): 112-122, 2012

8 Kim, J. Y, "Space branding" Three Chairs 2020

9 Sohn, G. H, "Pot plant design for beautiful living space" Joongang Life Publishing 26-, 2016

10 Shibata, S., "Effects of the foliage plant on task performance and mood" 22 (22): 265-272, 2002

11 National Arboretum, "Analysis of well-planted landscape for garden management and seasonal monitoring" National Arboretum 2021

12 Yoon, H. J., "Analysis of trends in prior research on the composition of terrace house- Focused on the research papers of Korea" 22 (22): 87-90, 2020

13 Kim, J. Y., "A study on the style characteristics of cosmetic flagship store space environment design reflected on the brand identity: Focused on the domestic brand" Chungang University 2017

14 Park, T. W., "A study on the change & flow of shop interior planning & design-research into most retail stores in great cities in USA" 1 : 77-81, 1997

15 An, J. Y., "A study on brand experience based on VMD elements: focused on case analysis of fashion brands from the perspective of experiential marketing" Chungang University 2018