This study examined the impact of Chinese tourists" perception of the risk of COVID-19 on their attitudes toward Korean tourism.The global tourism industry has stagnated due to the impact of COVID-19, and Korea"s tourism industry has been hit hard.Acc...
This study examined the impact of Chinese tourists" perception of the risk of COVID-19 on their attitudes toward Korean tourism.The global tourism industry has stagnated due to the impact of COVID-19, and Korea"s tourism industry has been hit hard.Accordingly, 450 questionnaires were retrieved through online questionnaires and analyzed through SPS23.0과 AMOS23.0The analysis found that people"s perception of the danger of COVID-19 has a causal effect on the perception of tourism in Korea, and that social and psychological risk factors affect people"s emotional attitudes. Also, people"s tourism attitudes affects their desire for tourism. This study demonstrated the influence of Chinese perception of the dangers of COVID-19 on tourism in Korea.This study provides a theoretical guide to the Korean tourism industry in formulating countermeasures to attract Chinese tourists.