1 이우빈, "단일 대안 제시가 선택 연기에 미치는 효과: 예상되는 후회를 중심으로" 한국소비자·광고심리학회 20 (20): 319-342, 2019
2 이경민, "공짜보다 할인이 좋아! : 콘텐츠 구독에 대한 프로모션 유형이 참여 의도에 미치는 효과" 307-307, 2019
3 Kumar, A., "To do or to have, now or later? The preferred consumption profiles of material and experiential purchases" 26 (26): 169-178, 2016
4 Diamond, W. D., "The framing of sales promotions: effects on reference price chang"
5 Mao, W., "Sometimes"fee"is better than"free" : token promotional pricing and consumer reactions to price promotion offering product upgrades" 92 (92): 173-184, 2016
6 Gremler, D. D., "Service loyalty : its nature, importance, and implications" 5 (5): 171-181, 1996
7 Sawyer, A. G., "Psychological perspectives on consumer response to sales promotion" Research on sales promotion 1984
8 Schmalensee, R., "Product differentiation advantages of pioneering brands" 72 (72): 349-365, 1982
9 Peeters, G., "Positive-negative asymmetry in evaluations : The distinction between affective and informational negativity effects" 1 (1): 33-60, 1990
10 Cheng, H. K., "Optimal software free trial strategy : The impact of network externalities and consumer uncertainty" 23 (23): 488-504, 2012
1 이우빈, "단일 대안 제시가 선택 연기에 미치는 효과: 예상되는 후회를 중심으로" 한국소비자·광고심리학회 20 (20): 319-342, 2019
2 이경민, "공짜보다 할인이 좋아! : 콘텐츠 구독에 대한 프로모션 유형이 참여 의도에 미치는 효과" 307-307, 2019
3 Kumar, A., "To do or to have, now or later? The preferred consumption profiles of material and experiential purchases" 26 (26): 169-178, 2016
4 Diamond, W. D., "The framing of sales promotions: effects on reference price chang"
5 Mao, W., "Sometimes"fee"is better than"free" : token promotional pricing and consumer reactions to price promotion offering product upgrades" 92 (92): 173-184, 2016
6 Gremler, D. D., "Service loyalty : its nature, importance, and implications" 5 (5): 171-181, 1996
7 Sawyer, A. G., "Psychological perspectives on consumer response to sales promotion" Research on sales promotion 1984
8 Schmalensee, R., "Product differentiation advantages of pioneering brands" 72 (72): 349-365, 1982
9 Peeters, G., "Positive-negative asymmetry in evaluations : The distinction between affective and informational negativity effects" 1 (1): 33-60, 1990
10 Cheng, H. K., "Optimal software free trial strategy : The impact of network externalities and consumer uncertainty" 23 (23): 488-504, 2012
11 Thaler, R., "Mental accounting and consumer choice" 4 (4): 199-214, 1985
12 Inman, J. J., "Framing the deal : The role of restrictions in accentuating deal value" 24 (24): 68-79, 1997
13 Dunegan, K. J., "Feedback sign and mindful vs. mindless information processing" 5 : 315-336, 1994
14 Kuvaas, B., "Effects of attribute framing on cognitive processing and evaluation" 95 (95): 198-207, 2004
15 Lichtenstein, D. R., "Distinguishing coupon proneness from value consciousness : An acquisition-transaction utility theory perspective" 54 (54): 54-67, 1990
16 Preacher, K. J., "Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models" 40 (40): 879-891, 2008
17 Cronin Jr, J. J., "Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments" 76 (76): 193-218, 2000
18 Klein, H. J., "An integrated control theory model of work motivation" 14 : 150-172, 1989
19 Guiltinan, J. P., "A classification of switching costs with implications for relationship marketing" American Medical Association 216-220, 1989
20 Dai, H., ""Don’T Tell Me What to Do!"Shoppers Rely Less on Consumer Reviews For Experiential Than Material Purchases"