외국인의 한국 동계 유니버시아드 대회 참관시 추구편익 세분화에 관한 연구 = Benefit Segmentation of Inbound Tourists Visiting the Winter Universiade in Korea

다국어 초록 (Multilingual Abstract)

The purpose of this study is to segment the visitor market during the 1997 Universiade, based on the benefits sought, and to suggest alternatives regarding management and services for each market segment. After a literature review was performed, data collection and analysis procedure was presented. A factor-cluster approach was adopted to find and delineate visitor clusters during the 1997 Winter Universiade. Six clusters were emerged and their relationships with other variables were examined, and suggestions to attract and prepare for the visitors during the Winter Universiae were discussed. Finally, recommendations for the future mega-events in Korea were presented.

목차 (Table of Contents)

• Ⅰ. 서론
• 1. 연구의 필요성
• 2. 연구의 목적
• Ⅱ. 이론적 배경
• 1. 시장세분화절차와 방법
• 2. 시장세분에 사용되는 변수
• 3. 추구편익에 따른 시장세분
• Ⅲ. 연구의 방법
• Ⅳ. 연구의 결과
• 1. 표본의 특성
• 2. 시장의 세분
• 3. 군집과 다른 변수들과의 관계
• 4. 종합토론
• Ⅴ. 결론