1 데이비드 아커, "브랜드 자산의 전략적 경영" 비즈니스북스 46-, 2006
2 장 마크 괴테르트, "변화의 방법-노키아" 룩스북 94-, 2003
3 김원수, "기업이미지관리론" 경문사 133-136, 1993
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5 Olins, Wally, "On Brand" Thames & Hudson 198-, 2003
6 Roberts, Kevin, "Lovemark" Powerhouse Books 42-43, 2004
7 Norman, Donald, "Emotional Design" Basic Books 22-, 2006
8 Zec, Peter, "Designing Success" 50-53, 1999
9 Borja de Mozota, Brigitte, "Design Management" Allworth Press 81-113, 2003
10 Best, Kethryn, "Design Management" 100-, 2006
1 데이비드 아커, "브랜드 자산의 전략적 경영" 비즈니스북스 46-, 2006
2 장 마크 괴테르트, "변화의 방법-노키아" 룩스북 94-, 2003
3 김원수, "기업이미지관리론" 경문사 133-136, 1993
4 Neumeier, Marty, "the Brand Gap" New Riders Press 40-41, 2006
5 Olins, Wally, "On Brand" Thames & Hudson 198-, 2003
6 Roberts, Kevin, "Lovemark" Powerhouse Books 42-43, 2004
7 Norman, Donald, "Emotional Design" Basic Books 22-, 2006
8 Zec, Peter, "Designing Success" 50-53, 1999
9 Borja de Mozota, Brigitte, "Design Management" Allworth Press 81-113, 2003
10 Best, Kethryn, "Design Management" 100-, 2006
11 Lee, K.P., "Culture-centered Interaction Design, Keynote speech" 2nd IASDR congress 2007
12 Howard, Steven, "Corporate Image Management" Butterworth-Heinemann 101-102, 1999
13 Steidl, P., "Corporate Image & Identity Strategies" 31-34, 1997
14 CoolBrands Council, "CoolBrands - An insight into some of Britain's coolest brands" Superbrands 205-, 2006
15 Lindstorm, Martin, "Brand Sense" Free Press 32-33, 2005
16 AXIS, "Axis Publishing Inc.,Tokyo" Axis Publishing Inc 19-, 1998