In today’s hotel industry, how to effectively balance the benefit of the customer demand and the supply resources has received widespread attention. This article put forward the connotation of hotel customization capability and “double helix gene...
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https://www.riss.kr/link?id=A101831506
2015
English
학술저널
145-152(8쪽)
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다운로드다국어 초록 (Multilingual Abstract)
In today’s hotel industry, how to effectively balance the benefit of the customer demand and the supply resources has received widespread attention. This article put forward the connotation of hotel customization capability and “double helix gene...
In today’s hotel industry, how to effectively balance the benefit of the customer demand and the supply resources has received widespread attention. This article put forward the connotation of hotel customization capability and “double helix gene” structure model which integrates customer demand, the hotel product characteristics with standardization production factors for customers, and discusses the relationship of different customization performance and enterprise capability; accordingly summarize the influence mechanism of customization capability.
목차 (Table of Contents)
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