國際電子商去來 活性化를 통한 中小企業의 競爭力提高 方案에 관한 研究 = A Study on the Revitalizing Electronic Commerce and Enhancing Competitiveness of Small-medium Business

다국어 초록 (Multilingual Abstract)

In the age of knowledge, technology, and information which are sources of competitive edge, capability of taking advantage of high value-added opportunity is more important than mobilization of material resources. A company is able to survive and prosper when it has flexibility and mobility. It has become a hot issue if the coming age will provide a better environment for ecommerce to the small-medium corporation which is not well equipped with man power, technology and corporate image compared with a large corporation with a firm basis of international trade. The large corporation is likely to take a competitive edge in int'l ecommerce in cyberspace due to its credibility and corporate image. It is, however, expected that the small-medium company will have a better opportunity to expand int'l trade when trade items increase and trade information is disseminated easily and widely through the Internet.
An interest in and adoption of ecommerce in the int'l trade increases along with proliferation of ecommerce worldwide. In this context. this study aims at accelerating int'l ecommerce of the small-medium business in order to promote its competitive power. It did a bibliographical study and empirical research as well. It described necessity for ecommerce to reinforce competitive power of the small-medium corporation on the basis of literature review on theories of int'I competitive power and effect of int'l ecommerce.
On the other hand, this study administered a survey research on a current status of ecommerce in the small-medium business. It suggested feasible policies based on research findings.
The age comes true that a trading company is able to practice global marketing through ecommerce by means of digitalizing its goods and service information. Although the small-medium trading corporation could enhance its competitiveness through ecommerce, it seems not to realize potentiality of ecommerce. It also lacks knowledge of computer use and application, and tends to doubt an effect of investment into information technology.
Therefore, the small-medium corporation should itself employ actively ecommerce for its survival and enhancement of competitiveness. It ought to hire an expert in ecommerce. It is also necessary that all the corporate members from the top management to a clerk should recognize importance of ecommerce. Concerns about leaking of critical corporate information should be eliminated by building credibility of int'l ecommerce and a financial approval system. The government should develop and implement short and long term policies in this regard. For instance, it needs to provide tax exemption or reduction for computer system purchase of the small￢medium company. It is also necessary to furnish up-to-date information on ecommerce and trade environment, and enhance ecommerce education to help the small-medium business adjust itself rapidly.

다국어 초록 (Multilingual Abstract)

In the age of knowledge, technology, and information which are sources of competitive edge, capability of taking advantage of high value-added opportunity is more important than mobilization of material resources. A company is able to survive and prosper when it has flexibility and mobility. It has become a hot issue if the coming age will provide a better environment for ecommerce to the small-medium corporation which is not well equipped with man power, technology and corporate image compared with a large corporation with a firm basis of international trade. The large corporation is likely to take a competitive edge in int'l ecommerce in cyberspace due to its credibility and corporate image. It is, however, expected that the small-medium company will have a better opportunity to expand int'l trade when trade items increase and trade information is disseminated easily and widely through the Internet.
An interest in and adoption of ecommerce in the int'l trade increases along with proliferation of ecommerce worldwide. In this context. this study aims at accelerating int'l ecommerce of the small-medium business in order to promote its competitive power. It did a bibliographical study and empirical research as well. It described necessity for ecommerce to reinforce competitive power of the small-medium corporation on the basis of literature review on theories of int'I competitive power and effect of int'l ecommerce.
On the other hand, this study administered a survey research on a current status of ecommerce in the small-medium business. It suggested feasible policies based on research findings.
The age comes true that a trading company is able to practice global marketing through ecommerce by means of digitalizing its goods and service information. Although the small-medium trading corporation could enhance its competitiveness through ecommerce, it seems not to realize potentiality of ecommerce. It also lacks knowledge of computer use and application, and tends to doubt an effect of investment into information technology.
Therefore, the small-medium corporation should itself employ actively ecommerce for its survival and enhancement of competitiveness. It ought to hire an expert in ecommerce. It is also necessary that all the corporate members from the top management to a clerk should recognize importance of ecommerce. Concerns about leaking of critical corporate information should be eliminated by building credibility of int'l ecommerce and a financial approval system. The government should develop and implement short and long term policies in this regard. For instance, it needs to provide tax exemption or reduction for computer system purchase of the small￢medium company. It is also necessary to furnish up-to-date information on ecommerce and trade environment, and enhance ecommerce education to help the small-medium business adjust itself rapidly.

목차 (Table of Contents)

• Absrract
• Ⅰ. 서론
• Ⅱ. 국제전자상거래 도입과 국제경쟁력
• Ⅲ. 중소무역업의 전자상거래 현황과 문제점
• Ⅳ. 국제전자상거래의 실증분석
• Ⅴ. 결론 및 시사점
• 참고문헌