A Study on the Impact of Emotional Labor of Sales and Service Workers

국문 초록 (Abstract)

본 연구는 판매서비스직 종사자를 대상으로 감정노동이 미치는 영향을 분석하고자 하였다. 수집한 자료는 PASW 18.0 통계 프로그램을 이용하여 신뢰도분석, 빈도분석, T-test, one-way ANOVA, 상관관계분석, 다중회귀분석을 실시하였다. 연구결과 첫째, 판매서비스직 종사자들은 감정노동의 표면행동보다 내면행동이 더 높은 것으로 나타났다. 둘째, 이타주의는 근무경력에 따라, 양심행동은 성별에 따라, 직장-가정 갈등은 연령, 결혼여부, 1일 평균 고객 응대시간에 따라 차이가 있는 것으로 나타났다. 셋째, 감정노동의 표면행동이 높을수록 이타주의는 증가하였으며, 내면행동이 높을수록 직무소진과 직장-가정 갈등은 감소하였고, 이타주의와 양심행동은 증가하였다. 넷째, 감정노동과 관련된 변수들의 상대적 영향력을 분석한 결과 가장 크게 영향을 미치는 변수는 감정노동의 내면행동이었다.

다국어 초록 (Multilingual Abstract)

The purpose of this study is to analyze the impact about emotional labor of sales service workers. Collected data were statistically processed by PASW 18.0 program using reliability, frequency analysis, T-test, one-way ANOVA, correlation and multiple regression analysis. The results were as follows. First, it was found that the sales service workers had higher deep acting than the surface acting of emotional labor. Second, it was found that altruism differed according to working period, conscientiousness according to gender, and work-family conflict according to age, marital status, and average customer response time per day. Third, the higher the surface acting of emotional labor, the higher the altruism. And the higher the deep acting, the less job burnout and work-family conflict decreased, and the altruism and conscientiousness increased. Fourth, as a result of analyzing the relative influence of variables related to emotional labor, the variable that has the greatest influence was the deep acting of emotional labor.

목차 (Table of Contents)

• Abstract
• 요약
• I. Introduction
• II. Theoretical Background
• III. Research Problems and Methods
• IV. Research Results
• V. Conclusions
• REFERENCES