스키장의 서비스스케이프가 고객만족과 행동의도에 미치는 영향 = Effects of Ski Resort Servicescape on Customer Satisfaction and Behavioral Intentions

다국어 초록 (Multilingual Abstract)

The purpose of this study is to develop scale items to measure servicescape of ski resort, to measure servicescape of ski resort to use them, and to find out relationships among servicescape, customer satisfaction and Behavioral intentions. Hypotheses were developed from reviewing the existing literature and tested empirically.
The survey, based on questionnaire, was conducted in ski resort. The data were analyzed using SPSS 10.0 and structural equation model by LISREL 8.51.
As a result of factor analysis on servicescape of ski resort, 6 factors were extracted and titled "lift", "ski slope", "facilities layout", "safety facilities", "other facilities", and "ski equipments".
The results of the study show that servicescape of ski resort has a positive relationship with customer satisfaction, but has not relationship with behavioral intention. The customer satisfaction has a positive influence on behavioral intentions.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 실증분석을 위한 조사설계
• Ⅳ. 실증
• Ⅴ. 결론
• 참고문헌
• Abstract
• Key Words