http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
https://www.riss.kr/link?id=O10558892
2001년
-
1061-0421
2054-1643
SCOPUS;SSCI
학술저널
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
160-169 [※수록면이 p5 이하이면, Review, Columns, Editor's Note, Abstract 등일 경우가 있습니다.]
0
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Assessing the economic worth of new product pre-announcement signals: theory and empirical evidence
Steps in forecasting with seasonal regression: a case study from the carbonated soft drink market
Chinese brand naming: a linguistic analysis of the brands of ten product categories
Consumer brand classifications: an assessment of culture-of-origin versus country-of-origin