Design of the products based on human senses requires information on customers' emotion such as vision, olfactory, gustatory, and tactile perceptions. In this study, tactile senses which have not been well studied compared to other senses, are measure...
Design of the products based on human senses requires information on customers' emotion such as vision, olfactory, gustatory, and tactile perceptions. In this study, tactile senses which have not been well studied compared to other senses, are measured and statistically analyzed. Samples are specially prepared with the patterns of different size and different density. The emotional responses of the different samples were collected and analyzed through a questionnaire in order to investigate the correlation between the adjectives and surface patterns. According to the results of this study, the external housing of new products could be designed with expectation to maximize customers' preference.