한국 소비자의 수입식품 안전성 인식에 관한 연구

다국어 초록 (Multilingual Abstract)

This study was designed to be crucial in enhancing Korea consumers’ safety
perception and helping them lead a safe dietary life. After the import liberalization, our domestic market has ben opened and
imported gods from a lot of countries, and consumers have ben using them for
their consuming life in diverse ways. In particular, as imported fod’s table
ocupation has ben constantly increasing, it wil be meaningful to figure out
safety perception and purchase Intention regarding it.
On national image and imported fod intake consists of familar experience
apreciate the safety awarenes This increases the degre of buying a safe diet
can be a problem because it is recognized corectly, the safety of imported fod
products under the corect judgment information to be made available for
purchase, and consumer education wil be made. The number of imported fod into Korea year by year. This study aims to find
out the influence factors of imported fod safety awarenes which wil afect the
purchase intention on the basis of SERVQUAL model.
This study involves a survey conducted from Oct. 2 to Nov. 12, 2014. Total 38
questionaires were colected and analyzed. Mean, standard deviation, frequency
analysis, exploratory factor analysis, corelation, multiple regresion, path analysis
were analyzed, using SPS 21.0 program and AMOS 21.0 program.

목차 (Table of Contents)

• 제 1 장. 서 론 ·······································1
• 제 1 절 연구의 배경 및 목적 ·······························1
• 제 2 절 연구방법 및 논문구성 ······························4
• 장 2 장. 이론적 배경 및 선행연구 ·····························5
• 제 1 절 수입식품 현황 연구 ································5
• 1. 연도별 수입현황 ····································5
• 2. 수입식품 검사종류별 수입현황 ···························6
• 3. 품목군별 수입현황 ···································6
• 4. 품목별 수입현황 ····································7
• 제 2 절 수입식품 안전성 ··································8
• 1. 수입식품 안전성의 개념 및 선행연구 ······················8
• 2. 수입식품 안전성의 확보 ·······························10
• 3. 수입식품의 안전관리를 위한 식품위생의 추진 ·················1
• 4. 수입식품 안전성에 대한 새로운 관심 ······················14
• 5. 소비자 식품안전 인식도 ·······························15
• 6. 소비자 수입식품 안전성에 대한 구매의도 ····················17
• 제 3 절 원산지 효과 ····································18
• 1. 원산지 효과의 개념 및 역할 ····························18
• 2. 수입식품의 원산지 효과 관련 연구 ························20
• 3. 원산지 효과와 관련된 변수연구 ·························2
• 4. 국가별 수입현황 ···································24
• 제 4 절 수입식품 구매의도 ·····························26
• 1. 수입식품 구매의도의 개념 및 선행연구 ···················26
• 2. 수입식품에 관련변수 및 구매의도 간의 관계 ···············28
• 제 3 장 연구모형 및 연구방법 ······························32
• 제 1 절 연구모형 ····································32
• 제 2 절 연구가설의 설정 ·······························3
• 제 3 절 연구방법 ····································34
• 1. 샘플 및 데이터 ·································34
• 2. 변수의 조작적 정의 ·······························35
• 제 4 절 실증분석 ···································42
• 1. 분석대상의 일반적 특성 및 각 독립변수의 특성 ·············42
• 2. 신뢰성 분석 및 타당성 분석 ·························45
• 3. 요인분석 ·····································47
• 4. 상관관계분석 ···································51
• 5. 모형 적합도 및 가설 검정 ···························53
• 제 4 장 결 론 ········································56
• 제 1 절 연구의 결과와 시사점 ····························56
• 제 2 절 연구의 한계점과 향후 연구방향 ·····················58
• 참 고 문 헌 ··········································59
• 부 록 ··············································67