This study was designed to be crucial in enhancing Korea consumers’ safety
perception and helping them lead a safe dietary life. After the import liberalization, our domestic market has ben opened and
imported gods from a lot of countries, and consu...
This study was designed to be crucial in enhancing Korea consumers’ safety
perception and helping them lead a safe dietary life. After the import liberalization, our domestic market has ben opened and
imported gods from a lot of countries, and consumers have ben using them for
their consuming life in diverse ways. In particular, as imported fod’s table
ocupation has ben constantly increasing, it wil be meaningful to figure out
safety perception and purchase Intention regarding it.
On national image and imported fod intake consists of familar experience
apreciate the safety awarenes This increases the degre of buying a safe diet
can be a problem because it is recognized corectly, the safety of imported fod
products under the corect judgment information to be made available for
purchase, and consumer education wil be made. The number of imported fod into Korea year by year. This study aims to find
out the influence factors of imported fod safety awarenes which wil afect the
purchase intention on the basis of SERVQUAL model.
This study involves a survey conducted from Oct. 2 to Nov. 12, 2014. Total 38
questionaires were colected and analyzed. Mean, standard deviation, frequency
analysis, exploratory factor analysis, corelation, multiple regresion, path analysis
were analyzed, using SPS 21.0 program and AMOS 21.0 program.