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https://www.riss.kr/link?id=O103295493
2015년
eng
0265-0487
1759-3948
SSCI;SCOPUS
학술저널
International journal of advertising
366-381 [※수록면이 p5 이하이면, Review, Columns, Editor's Note, Abstract 등일 경우가 있습니다.]
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Sports sponsorship effects on customer equity: an Asian market application
Areas of research in political advertising: a review and research agenda