The purpose of this study is to examine the Influences of Internet User's Behavior by Cognitive Response Effects of the Internet E-mail.<br/> As the result of this study, I can get the conclusion as followings;<br/> First, internet visitat...
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https://www.riss.kr/link?id=A45015369
2003
Korean
KCI등재
학술저널
163-186(24쪽)
0
상세조회0
다운로드다국어 초록 (Multilingual Abstract)
The purpose of this study is to examine the Influences of Internet User's Behavior by Cognitive Response Effects of the Internet E-mail.<br/> As the result of this study, I can get the conclusion as followings;<br/> First, internet visitat...
The purpose of this study is to examine the Influences of Internet User's Behavior by Cognitive Response Effects of the Internet E-mail.<br/>
As the result of this study, I can get the conclusion as followings;<br/>
First, internet visitation behavior is positively influenced by the internet users' attitude in visitation behavior. Second, internet users' attitude is positively influenced by the five factors - playfulness of e-mail, reliability of e-mail, design of e-mail, informativeness of e-mail, - and the negative effected by the resistance of e-mail. Therefore Internet Website operators keep their minds that inducement effect factors in e-mail influence internet user's attitude and induce user's behavior in positively or negatively.
목차 (Table of Contents)
지역문화관광 e-knowledge 네트워크 기반 전자관광시장의 e-비즈니스 모델
디지털 경제에서의 고객가치변화와 신경영전략-정보재 특성과 고객가치변화의 통합적 접근 서비스 모델을 중심으로-
B2C거래에서 소비자보호에 관한 국제적 논의 동향-APEC국가의 성과를 중심으로-
전자거래에 있어서 권리보호에 관한 법적 검토-비즈니스모델의 특허성립을 중심으로-