빅데이터를 활용한 캠핑 트렌드 분석 - 코로나19 이후 변화를 중심으로 - = Analysis of Camping Trand using Big Data - Focusing on the Changes since Covid-19 -

다국어 초록 (Multilingual Abstract)

The purpose of this study is to confirm the influence of the perceived 2nd foreign language competence as a core competency on job engagement. The researchers suggest the research model and scales to test the hypotheses and measure the variables based on the previous studies. An empirical study is conducted based on 280 samples, focusing on the hotels in Myeongdong, Seoul, the hotels that have been visited by Japanese tourists the most for a long time. According to the results, hypothesis 1 is confirmed as the perceived 2nd foreign language competence showed a significant positive effect on hoteliers'job engagement. Hypothesis 2 is also confirmed as a significant number of rooms division employees perceived their 2nd foreign language competence as superior to the food and beverage department employees. However, hypothesis 3 was dismissed as there was no significant difference in job engagement between the two departments. The results of hypothesis 1 and 2 were in line with the previous studies related to the 2nd foreign language competence in the tourism industry, but there was also a diametrical result. This could be explained by the hotels'distinct regional characteristics and the diversification in Japanese guests. Therefore, hotel industries should actively support hoteliers mentally and materially without being thrifty if they decide that 2nd foreign language competence is essential for their industries by carefully considering their guests'nationalities. The improvement of Hoteliers' Japanese language competence will enable them to be enthusiastic and confident when approaching customers who were satisfied with the service will re-visit, which will eventually lead to the vitalization of their businesses.

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