The purpose of this study was to examine the influences of the self-esteem and parental attitude to the impulsive purchase of adolescents. The samples were selected from 801 adolescents. Cronbach’α, one-way ANOVA. Duncan’s multiple range test, an...
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https://www.riss.kr/link?id=A60241912
2005
-
590
학술저널
68-76(9쪽)
0
상세조회0
다운로드다국어 초록 (Multilingual Abstract)
The purpose of this study was to examine the influences of the self-esteem and parental attitude to the impulsive purchase of adolescents. The samples were selected from 801 adolescents. Cronbach’α, one-way ANOVA. Duncan’s multiple range test, an...
The purpose of this study was to examine the influences of the self-esteem and parental attitude to the impulsive purchase of adolescents. The samples were selected from 801 adolescents. Cronbach’α, one-way ANOVA. Duncan’s multiple range test, and multiple regression were used as statistical analysis.
The results were summarized as follow: 1) Resulting from the one-way ANOVA, the self-esteem showed significant difference by mother’s level of education. The father’s attitude showed significant difference by sex. Impulsive purchase showed significant differences by mother’s level of education and father’s occupation. 2) Resulting from multiple regression analysis, the impulsive purchase of adolescents had the linear relationships with the variables such as parental attitude, self-esteem, and mother’s level of education. The most influential variable was parental attitude.
목차 (Table of Contents)
한국형 가정보육시설의 디자인지침 개발을 위한 이론적 고찰
인터넷 쇼핑몰의 상호작용성과 명성이 패션 제품 구매 시 신뢰와 재구매 의도에 미치는 영향
소비자 특성변인과 마케팅 자극변인이 패션제품 충동구매에 미치는 영향