1 류강석, "히트상품 선정이 소비자반응에 미치는 영향:제품지식과 브랜드강도의 조절작용을 중심으로" 한국마케팅학회 21 (21): 57-80, 2006
2 김지헌, "인터넷 쇼핑몰의 광고단서로 사용되는 제품 브랜드의 인기도가 품질인식과 구매의도에 미치는 영향" 한국소비문화학회 15 (15): 25-41, 2012
3 이태민, "외재적 단서로서의 히트상품선정이 속성에 대한 신념, 태도 및 구매의도에 미치는 영향: 제품관여도와 제품유형의 조절효과를 중심으로" 한국마케팅학회 23 (23): 71-103, 2008
4 황화철, "심리적거리가 지각된 위험과 성과에 미치는 영향" 한국유통과학회 7 (7): 63-88, 2009
5 Hu, H., "When is enough? Investigating product reviews and information overload from a consumer empowerment perspective" 100 : 27-37, 2019
6 O’grady, S., "The psychic distance paradox" 27 (27): 309-333, 1996
7 Kim, J. H., "The effects of brand popularity as an advertising cue on perceived quality in the context of Internet" 56 (56): 309-319, 2014
8 Jacoby, J., "The components of perceived risk" 3 : 382-, 1972
9 Evans, J., "Psychic distance: The construct and measures" 308-314, 2002
10 Safari, A., "Multilevel psychic distance and its impact on SME internationalization" 28 (28): 754-765, 2019
1 류강석, "히트상품 선정이 소비자반응에 미치는 영향:제품지식과 브랜드강도의 조절작용을 중심으로" 한국마케팅학회 21 (21): 57-80, 2006
2 김지헌, "인터넷 쇼핑몰의 광고단서로 사용되는 제품 브랜드의 인기도가 품질인식과 구매의도에 미치는 영향" 한국소비문화학회 15 (15): 25-41, 2012
3 이태민, "외재적 단서로서의 히트상품선정이 속성에 대한 신념, 태도 및 구매의도에 미치는 영향: 제품관여도와 제품유형의 조절효과를 중심으로" 한국마케팅학회 23 (23): 71-103, 2008
4 황화철, "심리적거리가 지각된 위험과 성과에 미치는 영향" 한국유통과학회 7 (7): 63-88, 2009
5 Hu, H., "When is enough? Investigating product reviews and information overload from a consumer empowerment perspective" 100 : 27-37, 2019
6 O’grady, S., "The psychic distance paradox" 27 (27): 309-333, 1996
7 Kim, J. H., "The effects of brand popularity as an advertising cue on perceived quality in the context of Internet" 56 (56): 309-319, 2014
8 Jacoby, J., "The components of perceived risk" 3 : 382-, 1972
9 Evans, J., "Psychic distance: The construct and measures" 308-314, 2002
10 Safari, A., "Multilevel psychic distance and its impact on SME internationalization" 28 (28): 754-765, 2019
11 Hellofs, L. L., "Market share and customers’perception of quality: When can firms grow their way to higher versus lower quality?" 63 (63): 16-25, 1999
12 Nordstrom, K., "Is the globe shrinking? Psychic distance and the establishment of Swedish sales subsidiaries during the last 100 years" 41-56, 1994
13 Rosado-Serrano, A., "International franchising : A literature review and research agenda" 85 : 238-257, 2018
14 Gill, J. D., "Influence of involvement, commitment and familiarity on brand beliefs and attitudes of viewers exposed to alternative ad claim strategies" 17 (17): 33-43, 1988
15 Luan, J., "How easy-toprocess information influences consumers over time: Online review vs. brand popularity" 97 : 193-201, 2019
16 Tucker, C., "How does popularity information affect choices? A field experiment" 57 (57): 828-842, 2011
17 Ibok, N. I., "Factors determining the effectiveness of celebrity endorsed advertisements : The case of Nigerian telecommunication industry" 2 (2): 233-238, 2013
18 Evans, J., "Explaining export development through psychic distance" 17 (17): 164-168, 2000
19 Kim, J. H., "Effect of brand popularity on purchase intention in the context of tourist shopping : Moderating effects of situational involvement and animosity" 42 (42): 35-53, 2018
20 Kim J. H., "Effect of brand popularity as an advertising cue on tourists' shopping behavior" 10 : 78-86, 2018
21 Beckerman, W., "Distance and the pattern of intra-European trade" 38 (38): 31-40, 1956
22 Sousa, C. M. P., "Cultural distance and psychic distance: two peas in a pod?" 14 (14): 49-70, 2006
23 Kim, J. H., "Consumers’ response to an advertisement using brand popularity in a foreign market" 58 (58): 342-354, 2016
24 Erdogan, B. Z., "Celebrity endorsement : A literature review" 15 (15): 291-314, 1999
25 Kim, C. K., "Brand popularity, country image and market share : an empirical study" 28 (28): 361-386, 1997
26 Dean, D. H., "Brand endorsement, popularity, and event sponsorship as advertising cues affecting consumer prepurchase attitudes" 28 (28): 1-12, 1999