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2 백운배, "서비스접점에서의 고객참여에 관한 연구:영향요인과 고객만족" 대구대학교 대학원 1997
3 윤만희, "서비스 접점에서의 소비자 참여:문헌연구와 미래연구방향" 68-98, 2002
4 한상린, "고객의 참여행동과 시민행동이 서비스 품질지각과 재구매의도에 미치는 영향" 한국경영학회 33 (33): 6-6, 2004
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1 강인호, "호텔기업에 있어서 고객참여가 종업원의 서비스 품질과 조직시민행동에 미치는 영향" 18 : 1-21, 2004
2 백운배, "서비스접점에서의 고객참여에 관한 연구:영향요인과 고객만족" 대구대학교 대학원 1997
3 윤만희, "서비스 접점에서의 소비자 참여:문헌연구와 미래연구방향" 68-98, 2002
4 한상린, "고객의 참여행동과 시민행동이 서비스 품질지각과 재구매의도에 미치는 영향" 한국경영학회 33 (33): 6-6, 2004
5 이문규, "e-SERVQUAL: 인터넷 서비스 품질의 소비자 평가 측정 도구" 한국마케팅학회 17 (17): 73-95, 2002
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8 Lloyd,A.E, "The role of culture on customer participation in service" The Hong Kong Polyte- chnic University 2003
9 Bell, S. J, "The employeeorganization relationship,organizational citizenship behaviors,and superior service quality" 78 : 131-146, 2002
10 Wolstenholme,S.M, "The consultant customer - A new use for the customer in service operations, in The Management of Service Operations: Proceedings" 1988
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